Friending Over 50: Sex, Lies and Baby Boomers
Debbie Weil
MARCH 12, 2011
Statistics courtesy of Pew Research.) trillion to spend annually, making them a target demographic that no marketer can ignore. Smart marketers know how much more powerful social media can be than print or TV advertising, trade shows or the yellow pages. For the over 65s, the growth rate was 100 percent. But what does this mean?
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