Buzz Marketing for Technology

MARCH 18, 2010

On the other hand, if you seek alternatives to traditional market research, then you need a vendor that specializes in sentiment capture and community analysis. If you are focused on market research, or messaging effectiveness then you should work with a vendor that tracks social media and user-generated sources.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

JUNE 27, 2008

Computer Writing and Research Lab. Writing the learning organization: A framework for teaching and research. Market matters: Applied rhetoric studies and free market competition. Computer Writing and Research Lab, The University of Texas at Austin. Main home page for Computer Writing and Research Lab.

Research 190

Research API Collaboration Project 190

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work. So here is my take …. Share this on Reddit. Share it on StumbleUpon.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JUNE 30, 2008

« Information Overload Research Group launches | Main. Information Overload Research Group news wrapup. Listed below are links to weblogs that reference Information Overload Research Group news wrapup : Comments. Information Overload Research Group news wrapup. Information Overload Research Group launches.

Research 100

Research Groups Groups News 100

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content.

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

JULY 24, 2008

Research for Health Equity >. Research Matters >. Research Matters. About Research Matters. français - Español. Programming >. Other Projects >. Governance >. Key Documents >. Synthesis Papers >. Topic Explorer. Conferences & Events. Contact RM. Focus Themes. Key Documents Synthesis Papers. Search Engines.

Research 100

Research Applications URL Project 100

Buzz Marketing for Technology

JUNE 27, 2008

Tools to Make Reading & Research More Effective : eLearning Technology. tools to do a better job reading and researching topics. Reading & Researching Rough Definition of Use Cases. First, let me start with what I roughly mean when I say reading and researching: Reading - I sometimes call this scanning. Using Web 2.0

Web 2.0 122

Web 2.0 Research Tools Wiki 122

Buzz Marketing for Technology

APRIL 30, 2013

As the shelf life of ecommerce sites gets shorter, it becomes harder for marketers to balance the latest trends while maintaining a seamless customer experience. According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

NOVEMBER 6, 2008

New tools become available to marketers and individuals alike nearly every week. Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Paul is an accomplished speaker and media spokesman.

Social Media 109

Social Media Marketing Conference Publishing 109

Buzz Marketing for Technology

OCTOBER 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Yet, there is an answer.

Data 194

Data Social Media ROI Survey 194

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. These behaviors have redefined the way marketers now plan for online shoppers—causing a tremendous shift away from the way they used to plan their campaigns.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

OCTOBER 25, 2013

As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. To be sure, Hispanics are not a monolithic and homogenous market. According to the U.S.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Hello affiliate marketing – I love it! Tweet This!

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

MAY 30, 2012

Over the last few years, marketing publications have reminded us countless times of the dangers of being a CMO, of which the most lamented was the role’s short-tenure. Research indicates that the number of months has risen slightly but by any measure, it’s still a short duration for any C-level role.

Data 206

Data Campaign Metrics Project 206

Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. What about marketing and advertising? To a marketing executive, real time may be data necessary to make annual, semi-annual and quarterly budget decisions.

Data 217

Data Analysis Process Project 217

Buzz Marketing for Technology

JANUARY 11, 2011

I mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

Feed 264

Feed Feedly News SEO 264

Buzz Marketing for Technology

FEBRUARY 1, 2012

I wanted to focus my research on Millennial Males, Moms (of course his mom is going to have a say!), The research that I received from the team was really interesting because each of the audiences had completely different lists of favorites! If you are marketer – you need to know what your specific audience cares about.

Data 176

Data Paid Search Statistics Team 176

Buzz Marketing for Technology

MAY 23, 2012

In traditional research, companies elicit feedback through periodic surveys and then enhance their findings through focus groups. Related posts: There is NO Passive Marketing with Social! Traditionally, marketers think of outcomes like they think of. Both have inherent limitations. Now there is no more excuse for navel-gazing.

Focus Group 216

Focus Group Survey Authentication Sentiment 216

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

APRIL 15, 2016

Most marketers I talk with today say they are drowning in data. So, while most marketers and most companies “talk” about big data they just go on with “business as usual” taking little or no action. But in reality data they really want sits in disparate systems throughout the organization. This is not just my opinion.

Data 100

Data Survey Fashion Report 100

Buzz Marketing for Technology

JUNE 30, 2010

In a recent speech by Josh Bernoff of Forrester Research at the ITSMA Marketing Leadership forum it occurred to me that customer acquisition is no longer an “end state” for marketers its somewhere in the middle. B2B Marketers need to examine and invest in this area of the spectrum – the customer retention area.

B2B 256

B2B ROI StumbleUpon Comparison 256

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

Insurance 206

Insurance Banking Airlines Loyalty 206

Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. Many marketers get this wrong. They research, they sign up for emails, they track down deals. Or doubling your conversion rate? After all, no visitors, no sales.

Conversation 203

Conversation Buy SEO Affiliate marketing 203

Buzz Marketing for Technology

JULY 27, 2011

Our research provided insights into who is watching the show (moms!), Through social media, broadcasters and brand marketers can capture awareness, which builds an audience and then inspires them to take action – whether to watch a premiere or purchase a product.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

JUNE 17, 2015

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year?

B2B 100

B2B Adwords Hubspot ROI 100

Buzz Marketing for Technology

NOVEMBER 17, 2011

The chance to build a crack Marketing team and to make potential energy highly kinetic is an exciting (and daunting) proposition! How are you tackling that integration and the competition from companies like IBM, Salesforce, and the big market research players that are also aggressively moving down that same path?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. They are experimenting and exploring all the time.

Loyalty 243

Loyalty Buy Mobile iPad 243

Buzz Marketing for Technology

JULY 24, 2008

A Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Save, review, and share your research with friends or colleagues.

Class 230

Class Policies Privacy URL 230

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Like many things in marketing, the solution lies in listening: listening to your customers, that is. According to Forrester Research, the top six reasons for abandoning a cart before making a purchase are: Shipping and handling costs are too high (55%!). Wasn’t ready to purchase the product. Wanted to compare prices on other sites.

Cost 247

Cost Price Comparison Buy 247

Buzz Marketing for Technology

FEBRUARY 23, 2009

Link to Original Audio Source Link to FULL Transcript Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Tags: Content Marketing Thought Leadership. He has a B.A.

Real Estate 100

Real Estate Health Care Consultant Study 100

Buzz Marketing for Technology

OCTOBER 18, 2013

According to Forrester Research , U.S. A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. Posted in eCommerce Optimization Personalization.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

DECEMBER 9, 2008

In a recent research report entitled Future Tense: the Global CMO published by the Economist Intelligence Unit I hope to recap some of the most salient points of this paper as I see them. Marketing is moving from a pure brand image play to something much more interesting.

Metrics 169

Metrics Forums Survey ROI 169

Buzz Marketing for Technology

DECEMBER 4, 2008

Link to Original Audio Source Signup for this Podcast Series About Bob Bob Buday is a co-founder of The Bloom Group and has been a researcher, marketing strategist, and writer for consulting and IT companies for 15 years. Prior to launching The Bloom Group, Bob for 10 years was director of marketing communications at CSC Index.

Real Estate 100

Real Estate Health Care How To Consultant 100

Buzz Marketing for Technology

JUNE 27, 2008

Faculty & Research. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. Academic Programs. Executive Education. Corporate Connection. About MIT Sloan.

Products 190

Products Project Press Release Research 190

Buzz Marketing for Technology

JUNE 27, 2008

Research Resources. Google Books - This beta tool from Google is a great way to locate books and research material on every subject imaginable. The site looks almost exactly like Wikipedia, but there is a difference between the two: Scholarpedia can be cited in research papers. Free Web Apps.

Resources 236

Resources Netvibes Library Message Boards 236

Buzz Marketing for Technology

OCTOBER 14, 2008

Most educators believe that "reflection is useful in the learning process, even without the supporting research data." Although the results were disappointing, they are consistent with the research literature on promoting reflection that generally indicates it is difficult to accomplish (Stamper, 1996). Oral interviews.

Journal 244

Journal Education Skills Construction 244