Marketing and Research - Social Media Informer

A Simple Workflow for Keyword Research for Content Planning

Adam Sherk

JULY 9, 2013

Most editorial teams employ basic keyword research tactics as part of their daily routine, such as using keyword tools to refine word choice or monitoring trending topics for real-time opportunities. To help with that I’ve outlined a basic workflow for using keyword research for editorial content planning.

Research

Research Content Hitwise Adwords

Pew Research Survey: Findings on Search Engines, Social Networks.

Adam Sherk

SEPTEMBER 13, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics.

Survey

Survey Social Networking Engineering Research

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

Adam Sherk

DECEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Search Marketing Dwarfs Social Media in Interactive Marketing Budgets by Adam Sherk on December 17, 2009 This week both Brian Solis and SEOMoz made reference to a recent Forrester report forecasting US interactive marketing budgets for the next five years.

Social Media

Social Media Marketing Press Release Survey

NBC Targets Local Markets on the New Digg

Adam Sherk

AUGUST 11, 2010

In my post on news sites on the new Digg I noted that NBC has created a series of city-specific profiles to target local markets. Lauren: The ten profiles are a joint effort between myself and the social media lead in each of the 10 markets. Has there been interest/demand for market-specific content? NBC is trying to find out.

Digg

Digg Marketing News Press Release

Corporate social media marketing is about two-way communication

Adam Sherk

APRIL 14, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Corporate Social Media Marketing is about Two-Way Communication by Adam Sherk on April 14, 2009 It’s a simple concept, but one that many companies are still struggling with in terms of practical implementation.

Social Media

Social Media Press Release Syndication Marketing

Social Media News Releases Get 3x More Media Coverage

Adam Sherk

MARCH 24, 2011

According to research from the UK’s RealWire , they do. After an interview with Shel Holtz on the value of press releases RealWire CEO Adam Parker revisited some previous research to see how SMNRs are faring against traditional press releases. The Most Overused Buzzwords and Marketing Speak in Press Releases.

Press Release

Press Release News Social Media Research

PEJ Study Shows Print Still Primary Source of Original News Reporting

Adam Sherk

JANUARY 11, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk PEJ Study Shows Print Still Primary Source of Original News Reporting by Adam Sherk on January 11, 2010 The Pew Research Center’s Project for Excellence in Journalism released a study today of the modern news ecosystem, examining a week of news activity in Baltimore, MD.

Study

Study News Press Release Report

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Adam Sherk

MARCH 19, 2013

In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. Time is Doing Well Online.

News

News Mobile Survey Study

Journalist Social Media Usage Increases, Concerns About.

Adam Sherk

JANUARY 21, 2010

Conducted with Don Bates of George Washington University, the study measures the journalists’ use of and attitudes toward social media for researching and reporting stories. While it could be argued that some of the findings come down to common sense, there are some interesting statistics in the report.

Social Media

Social Media Press Release Microblogging Survey

Is LinkedIn the New Old Boys Network?

Adam Sherk

JUNE 16, 2011

That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women. Related posts: Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. In fact the male/female usage percentages are the exact opposite on Twitter. How about age?

LinkedIn MySpace Survey Study

Press Release Optimization Checklist and Tips

Adam Sherk

OCTOBER 18, 2011

Some of the research tools have changed but the fundamentals for optimizing the headline, body text and links are largely the same. Use keyword research tools such as Google AdWords Keyword Tool and Google Insights for Search to evaluate and refine candidates and discover popular variations. Avoid over-use of “ marketing speak.”

Press Release

Press Release Tips Adwords Yahoo

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Adam Sherk

FEBRUARY 22, 2011

While testing it out I thought I’d revisit the press release buzzwords research I did last year. For more information on PRFilter see the launch press release and this video: Related posts: The Most Overused Buzzwords and Marketing Speak in Press Releases. PitchEngine releases do not appear to be in the index. 1 solution 243.

Press Release

Press Release Aggregator Sample Samples

Local TV News Teams Having Fun with Pinterest

Adam Sherk

MAY 30, 2012

For more see Kim’s Lost Remote post on what local TV newsrooms are pinning which gave me a great start to my research. Related posts: NBC Targets Local Markets on the New Digg. There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA.

Team

Team News Digg Fashion

Why the News Business Isn't Profitable

Adam Sherk

SEPTEMBER 10, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Why the News Business Isn’t Profitable by Guest on September 10, 2010 This is a guest post from Aaron Goldman , author of Everything I Know about Marketing I Learned from Google. Accordingly, there are limited opportunities for marketers to reach people via search.

News

News Press Release Survey SEO

Facebook Pages: Which News Sites Get the Most Engagement?

Adam Sherk

SEPTEMBER 17, 2009

I do feel compelled to mention that NPR would be #2 on your list in terms of fans, however (disclosure: I work there as an audience research analyst). News Sites Not Making Much Use of Static FBML on Facebook Pages { 9 comments… read them below or add one } Matt Gallivan September 21, 2009 at 3:07 pm Thanks for doing this legwork!

Sites

Sites News Engagement Facebook

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

DECEMBER 2, 2009

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? Which News Sites Get the Most Social Media Engagement? What Horrible Things Did Time Magazine Do in 1964?

Vocus

Vocus SEO Social Media Press Release

25 Random Observations about #MozCon Speakers

Adam Sherk

JULY 15, 2013

I’ll cover them in order of appearance: Richard Baxter – Richard sure knows how to make the most out of various tools and Excel, in this case for outreach research. Ross Hudgens – Ross is another smart link builder and content marketer; like Richard his deck was full of specific tactics that are worth checking out.

SEO

SEO Tips Startup Compete

Google Social Search: Are You in Your Target Audiences' Social.

Adam Sherk

OCTOBER 29, 2009

Other types of businesses will have to be more creative, which is where smart content marketing and social media strategies come into play. Such sites also produce new content every day, so there are plenty of things that Google can pull from in creating social results. Related posts: Does Google Want Brands in Your Social Circle?

Google

Google Google Reader Press Release Survey

Translation and Localization Tips for Publishers

Adam Sherk

DECEMBER 15, 2010

I asked Christian to provide some tips for publishers looking to expand their presence in international markets. This means researching which social networks are popular within the region. You should now have an idea of the planning and research that is required to take your online magazine or newspaper to an overseas readership.

Publishing

Publishing Tips Syndication Resources

Article Highlights: Good for Users, Good for Search Engines

Adam Sherk

JULY 28, 2009

Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter Great Example of a Multimedia News Article from ESPN.com Google News Now Recrawling Updated Articles Do People Search for “Breaking News”? So the highlights help to offset pages with more witty, print-style headlines.

Engineering

Engineering Press Release Survey Syndication

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. Research the opportunities and come up with an effective social media strategy. Special promotions like contests and giveaways can also be effective.

Engineering

Engineering Hitwise Health Care Press Release

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

Adam Sherk

JANUARY 19, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release

Press Release Facebook Syndication Blogroll

How to Identify Your Own Top Trends of 2009

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. think we will get help for Identifying our Own Top Trends.Great Help for Seo to market their site. Happy New Year.

Trends

Trends How To Digg Press Release

Borrowing Content Was Happening Long Before Blogging

Adam Sherk

MAY 12, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Content

Content Aggregator Press Release Syndication

Google Buzz Has Potential for News Sites, Facebook Still the.

Adam Sherk

FEBRUARY 17, 2010

But at this early stage, how strong are the marketing opportunities for news sites? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites

Sites News Google Facebook

Make the Most of Your Retweet Buttons

Adam Sherk

FEBRUARY 25, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Make the Most of Your Retweet Buttons by Adam Sherk on February 25, 2010 In working on my presentation for the Twitter Marketing Tactics session at SMX West next week I’ve been looking at the various types of share and retweet buttons used on news sites.

Syndication

Syndication URL Press Release SEO

Hearst Skiff Reader Looks Cool

Adam Sherk

JANUARY 7, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release

Press Release Syndication Blogroll iPad

News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

JUNE 9, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News

News Sites Yahoo Facebook

Newsweek on Tumblr: Good Effort, Needs More Engagement

Adam Sherk

JANUARY 6, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Tumblr

Tumblr Engagement Press Release Syndication

AOL Newsroom: A Model for the Future or Shades of 2001?

Adam Sherk

FEBRUARY 23, 2010

i think aol is sending a pretty clear message that their new ceo is saying that google still wants tons and tons of content for the foreseeable future. too bad google doesn’t allow the sale of text link ads or aol could really clean up in a few years.

Hitwise

Hitwise Press Release Adsense Syndication

The Daily Show Visits The New York Times

Adam Sherk

JUNE 12, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Press Release

Press Release Syndication Blogroll Foursquare

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Adam Sherk

JULY 22, 2009

It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. It’s not just that users expect a branded experience on a dedicated domain. Best of luck to both GQ.com and DETAILS.com.

Press Release

Press Release Syndication Blogroll Consultant

Social Media Visitors More Loyal But Still a Very Small Percentage.

Adam Sherk

OCTOBER 23, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Social Media Visitors More Loyal But Still a Very Small Percentage of Site Traffic by Adam Sherk on October 23, 2009 Yesterday posts from eMarketer and Marketing Pilgrim called my attention to some interesting social media statistics put out by advertising network Chitika.

Hitwise

Hitwise Social Media Digg Survey

The Most Popular MLB Teams on Twitter and Facebook

Adam Sherk

APRIL 5, 2010

But while major market teams have a big advantage in the real game, social media is the great equalizer online, so I thought I’d see which teams have attracted the largest following on Twitter and Facebook. Enjoy it while you can. Also, the Boston Globe printed an article today about Sox declining radio viewership.

Team

Team Twitter Facebook Comparison

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Adam Sherk

OCTOBER 27, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Content

Content Press Release Digg Survey

Great Example of a Multimedia News Article from ESPN.com

Adam Sherk

AUGUST 14, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Examples

Examples News Press Release Embedding

Yahoo Adds Enhanced News Results to searchmonkey

Adam Sherk

AUGUST 31, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Yahoo

Yahoo News Syndication Press Release

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Adam Sherk

MAY 19, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise

Hitwise News Report Press Release

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Adam Sherk

MAY 19, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Hitwise

Hitwise News Report Press Release

My Top 10 Posts of 2009 on News Media, SEO and Social Media

Adam Sherk

JANUARY 4, 2010

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

SEO

SEO News Social Media Syndication

I Hope News Corp Does Block its Content from Google

Adam Sherk

NOVEMBER 23, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

News

News Google Hitwise Press Release

NBA Playoff Teams Ranked by Facebook Page Engagement

Adam Sherk

MAY 4, 2010

Ok fans could care less about that, but for myself and some sports and social media marketers out there it’s an interesting question. In my post on the most popular NBA teams on Twitter and Facebook (and the more recent one on MLB teams ) I looked strictly at the following each team has built up.

Team

Team Engagement Facebook Press Release

Your Mom's Coming to Facebook, But She May Not Stick Around

Adam Sherk

MAY 29, 2009

Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now!

Facebook

Facebook Press Release Syndication Blogroll

JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

Adam Sherk

AUGUST 16, 2010

Some marketers have felt that the guidelines are too limiting or controlling, but among other things Facebook is trying to prevent significant manipulation of the news feed. Of course everyone tries to facilitate engagement on their Facebook Pages and increase exposure in users’ news feeds; that’s a basic component of Facebook marketing.

RFI

RFI Guidelines Facebook Press Release

Adam Sherk

A Simple Workflow for Keyword Research for Content Planning

Pew Research Survey: Findings on Search Engines, Social Networks.

Trending Sources

Search Marketing Dwarfs Social Media in Interactive Marketing Budgets

NBC Targets Local Markets on the New Digg

Corporate social media marketing is about two-way communication

Social Media News Releases Get 3x More Media Coverage

PEJ Study Shows Print Still Primary Source of Original News Reporting

Interesting Magazine and Digital Stats from Pew State of the News Media 2013

Journalist Social Media Usage Increases, Concerns About.

Is LinkedIn the New Old Boys Network?

Press Release Optimization Checklist and Tips

PRFilter Shows Press Release Buzzword Abuse Still Prevalent

Local TV News Teams Having Fun with Pinterest

Why the News Business Isn't Profitable

Facebook Pages: Which News Sites Get the Most Engagement?

Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

25 Random Observations about #MozCon Speakers

Google Social Search: Are You in Your Target Audiences' Social.

Translation and Localization Tips for Publishers

Article Highlights: Good for Users, Good for Search Engines

5 Ways to Deal with Seasonal Dips in Search Engine Traffic

Alicia Keys Facebook Page: I'd Sign Up if She Asked Me All Cool

How to Identify Your Own Top Trends of 2009

Borrowing Content Was Happening Long Before Blogging

Google Buzz Has Potential for News Sites, Facebook Still the.

Make the Most of Your Retweet Buttons

Hearst Skiff Reader Looks Cool

News Sites Not Making Much Use of Static FBML on Facebook Pages

Newsweek on Tumblr: Good Effort, Needs More Engagement

AOL Newsroom: A Model for the Future or Shades of 2001?

The Daily Show Visits The New York Times

Smart Move from Condé Nast: GQ and DETAILS Should Have Their Own.

Social Media Visitors More Loyal But Still a Very Small Percentage.

The Most Popular MLB Teams on Twitter and Facebook

NewsPulse Gives CNN.com a New Way to Showcase Popular Content

Great Example of a Multimedia News Article from ESPN.com

Yahoo Adds Enhanced News Results to searchmonkey

Hitwise Reports News and Media's Share of Search-Referred Traffic.

Hitwise Reports News and Media's Share of Search-Referred Traffic.

My Top 10 Posts of 2009 on News Media, SEO and Social Media

I Hope News Corp Does Block its Content from Google

NBA Playoff Teams Ranked by Facebook Page Engagement

Your Mom's Coming to Facebook, But She May Not Stick Around

JVC Facebook Page Sweepstakes a Big Success. But Does it Violate.

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