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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

nBA Pulse, from newBrandAnalytics , is cloud-based software that helps brands gain real-time visibility into social media’s trending topics and see conversations that might impact their brand and product reputation. Related posts: Analytics: what matters to content marketers? nBA Pulse Dashboard. PLEASE LIKE MY FACEBOOK PAGE.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. It refers to the ability to collect large sets of complex data that are normally difficult to filter.

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Best Social Media Monitoring Tools

Bill Hartzer

From gathered data targeted to a specific demographic group, clients can then maximize their marketing performance from various social media sources. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. It focuses on individuals and crucial conversations that matter to your brand when calculating your social reputation score.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Some marketers (and even CFOs) mistakenly view social media as “free.&# Failing to LISTEN. Using social media as a direct response vehicle.

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Facebook to become the platform from which we run our (online) lives

Danny WhatMough

Sysomos had an interesting post recently arguing why websites shouldn’t be replaced by Facebook Pages and on NMA today, Reputation Online Editor Vikki Chowney discusses why brands should take a slightly different viewpoint and see Facebook as more than just an outpost for campaign led activity.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Reputation Management. Your reputation is so important online because both bad and good news spread quite quickly. In this guide, we go through what you need to be monitoring and how to do it.