Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Social media, yes.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Increase Your Social Engagement. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement.

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Conversation Exercises Small Business Flickr 205

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. As for the UGC (that stands for user-generated content), it should trickle in through social media when you start encouraging people to create it ( after you’ve built a community, of course ).

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Company Brands UGC How To 210

Waxing UnLyrical

JANUARY 27, 2016

Every message, every piece of editorial and every social media post or reply adds a small trust signal to that collective experience. Social media that reflects responsiveness and engagement. Wouldn’t it be incredible if every PR pro stopped just once a year to listen, and created some kind of trust and reputation audit?

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Reputation Energy Review Influencer 100

Waxing UnLyrical

FEBRUARY 5, 2013

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform.

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B2B Communities Facebook How To 230

Waxing UnLyrical

DECEMBER 5, 2011

The more you know… There’s another lesson that can be learned from that episode and it has nothing to do with drugs and everything to do with marketing communications. A microcosm example of influencers vs ambassadors and the value each can provide to your reputation – or in this case, your client’s reputation.

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Influencer Reputation Flickr Loyalty 215

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? million users, marketers and PR professionals can use Waze to obtain valuable information, especially during a crisis. Attribute/drive creative social PR campaigns. Leveraging real-time data during a crisis.

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Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

DECEMBER 14, 2016

On average, each employee connects with at least 300 people through social media (Facebook, LinkedIn, Twitter and other platforms included). If social media is part of your PR plan, involving employees can earn you serious benefits. Now consider this exercise in the real-time social media scenario.

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Nielsen Reputation Metrics Exercises 100

Waxing UnLyrical

NOVEMBER 19, 2010

Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Companies must protect their reputation in light of rumors, especially those that are defamatory. Your lawsuit v. The rumors have already disseminated.

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Creative Commons Reputation Flickr Film 193

Waxing UnLyrical

JULY 22, 2015

Over the years the industry has evolved and adapted, to meet brands’ and markets’ needs. Here are a few tips to make social PR work for you: 1. Social media gives you the gift to connect with your consumers and hear directly from them what they want. 4 Ways PR Is More Than Media Relations.

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Policies Reputation Issues Social Media 100

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. How to Become a Leader in Your Industry Using Social Media.

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Insurance Consultant Reputation Industry 100

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space?

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Banking Sentiment Campaign Team 218

Waxing UnLyrical

NOVEMBER 9, 2015

How to Prevent a Social Media Crisis. Why: “Technology advances faster than government can adapt, so laws that were enacted before social media existed often determine its lawful use,” writes Eric Schwartzman as he explains why “everyone needs social media compliance training.”

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Conference Construction Consultant Training 100

Waxing UnLyrical

AUGUST 20, 2014

We then moved on to one of Heidi’s favorite topics, obtaining a budget for PR that is comparable to marketing by diminishing the stigma of PR being a cost center : A3: Objective setting is key: what will you measure? Change in reputation? Know beforehand & avoid vanity metrics #measurepr.

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Vocus Metrics Eventful Consultant 198

Waxing UnLyrical

FEBRUARY 24, 2011

It’s because it’s simply ill-thought out – another piece bashing the use of social media, without actually having engaged with the concept. In fact, I believe that most people who use social media do so in their own name and are just as savage as those who don’t. Anyone who works with the media knows this.

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Twitter Press Release Flickr Reputation 163

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Not just a look backwards. We call it insight, not hindsight….

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Storify Handbook Consultant Reputation 200

Waxing UnLyrical

AUGUST 27, 2010

Fortunately, Don Bartholomew of Fleishman-Hillard - whom you may know as @donbart on Twitter – will rectify that this coming Tuesday, when he joins us to chat about social media “ROI.&# Traditional public relations, branding and reputation programs suffer from some of the same challenges. See you on Tuesday, then.

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ROI Postrank Tourism Blogroll 169

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. In lieu of a release, we did a few things: We spent one month developing a strategy based on our data that leveraged earned, owned, and social media.

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Press Release Startup News Journal 100

Waxing UnLyrical

JANUARY 2, 2011

Social Media Measurement 2011: Five things to forget and five things to learn , by Don Bartholomew. Be a social business: PR trends in 2011 , from Sally Falkow’s The Proactive Report. Why: social media has become the touch point by which many business functions converge. Wanna Subscribe? Shall We Tweet?

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Postrank Tourism Blogroll Creative Commons 124

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

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Case Study Apple Study Brands 187

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

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Postrank Tourism Blogroll WordPress 146

Waxing UnLyrical

OCTOBER 20, 2010

I’m pretty sure he’s more than world famous in Poland , and with his tremendous reputation I, for one, am looking forward to hearing him speak. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Dr. Mark Drapeau aka @cheeky_geeky is the keynote speaker.

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Postrank Tourism Blogroll WordPress 182

Waxing UnLyrical

APRIL 14, 2011

@CommAMMO There surely are good reasons to build a FB community, even if only marketing-related. But Marketing and PR are not the same! mikedonatello: In fact, PR is an element of marketing, not a separate animal. reputation in many organizations – goals are very different #measurepr -12:28 PM Apr 12th, 2011.

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ROI Metrics Tourism Reputation 173

Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. An ability to listen. That got a big “check&# from me.

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Class How To Applications Course 227

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. With that in mind, here are my top five tips to help you avoid some common social media errors. How NOT to Run Your Social Media.

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Social Media Hashtag Campaign Discount 208

Waxing UnLyrical

OCTOBER 15, 2010

Else what’s the difference between you, me and your run-of-the-mill social media guru ? Get Shareaholic test Filed under Career , Marketing , Social Media | Tags: anne bancroft , internet famous , mel brooks , to be or not to be , world famous in poland | Comments (13) Site settings comment help?

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Class Postrank Comments Tourism 168

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Apparently we’re not over the social media adoption curve after all, no matter what you might hear. Chipotle mishap highlights importance of clear communication with customers , by Becca Caddy for Reputation Online. And once you’ve made your bed, be prepared to lie in it. Why: Grand plans are all very well.

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Class Postrank SEO Flickr 105

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

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Content Marketing Reputation Case Study 234

Waxing UnLyrical

OCTOBER 27, 2010

Although not quite as simple as school’s fire drill, having a crisis plan serves the same purpose: to keep everyone in the company (including its reputation) safe. One of the most energetic young voices in social media, you can easily connect with Narciso on Twitter. Thanks so much for stopping by WUL! Wanna Subscribe?

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Class Creative Commons Postrank Flickr 179

Waxing UnLyrical

OCTOBER 14, 2010

As Haque explains, while their book value is about $32 billion, their market cap is over $262 billion. Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive.

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Class Flickr WordPress Template 178

Waxing UnLyrical

DECEMBER 4, 2010

Get Shareaholic test Filed under Philanthropy , Public Relations , Social Media | Tags: digital death , fundraising , nonprofits , Philanthropy | Comments (34) Site settings comment help? Mark as read Approve comment When I first heard of this campaign, the focus was on the celebrities not using social media.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

JUNE 5, 2012

Thought leadership is widely practiced by organizations seeking to differentiate themselves from peer organizations, enhance their reputation and gain consistent coverage in targeted communication mechanisms. The priority mechanism is often mainstream media (although this is being somewhat usurped by the rise of social media).

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Reputation Overview Forums Organization 208

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Or with a person whose reputation is dodgy? Get Shareaholic test Filed under Public Relations , Social Media | Tags: julian assange , reputation management , wikileaks | Comments (3) Site settings comment help?

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Reputation Postrank Class Tourism 183

Waxing UnLyrical

NOVEMBER 18, 2010

collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Consequently, when they choose to use the tool, they end up fairly disappointed with its immediate results.

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Crimson Hexagon Sentiment Analysis Sample 200

Waxing UnLyrical

JULY 18, 2011

For marketing specifically, probably the biggest issue is that so many people in the business STILL think this stuff is new… What are the key differences between the US digital comms space and the UK? Where does the mainland Europe market fit into this US/UK comparison? Which market excels: UK or US? CK: Nothing really.

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Tweetdeck Issues Campaign Comparison 185

Waxing UnLyrical

MAY 31, 2018

There are legal rules marketers and PR professionals aren’t always aware of, and there can be serious legal consequences if these rules are violated. So here’s the solution to problem #1: Create your own images, videos, and other materials for your marketing. Don’t use someone’s likeness in commercial content without permission.

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Creative Commons Skills Influencer Hashtag 179

Waxing UnLyrical

JULY 17, 2015

percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” ” ~ Mike Paul, The Reputation Doctor. As of 2011, the BLS reported that only 8.7 percent of African-American/Blacks, 7.3 percent of Asian-Americans/Pacific Islanders and 15.3 ” ~ Global Alliance.

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Issues Committee Report Industry 100