Social Media Strategery

JANUARY 20, 2014

For a long time, there was a perception that social media marketing was free, or at least very inexpensive. In reality, social media marketing has never been free. As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice.

Social Media 104

Social Media Cost Compete Syndication 104

Social Media Strategery

NOVEMBER 22, 2019

That obviously opens the door to everything from paid endorsement deals to social media “influencer” relationships. No matter what happens between now and then, there are also going to be some fundamental PR, communications, and marketing issues that need to be ironed out.

Brands 81

Brands Sports Marketing Airlines 81

Social Media Strategery

FEBRUARY 4, 2013

Marketers may point to the increased attendance and TV ratings that followed as evidence of this campaign’s success, but most people seem to think that had more to do with the very clear fundamental changes in how the league operated, including a salary cap, elimination of the two-line pass, shootouts, and a draft lottery.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

DECEMBER 5, 2020

Over the last decade, PR pros became enamored with words like omnichannel, PR-led creative and disruptive marketing. Harboring dreams of Cannes Lions and huge marketing budgets, agencies pivoted resources toward consumer marketing. The pendulum will swing back toward those sexy consumer marketing programs yet again.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

JUNE 13, 2014

If you work in the marketing industry (“social media” is not an industry), you’ve probably either read or heard about this anonymous piece in Digiday and either scoffed at or empathized with the author’s plight. We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy.

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Social Media Metrics ROI Reputation 109

Social Media Strategery

NOVEMBER 10, 2008

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Development Social Media What’s Going to be Your Social Media Legacy? Stop everything related to social media. What would happen to the social media practice there?

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Gov 2.0 Social Media Wiki Sports 66