Dave Fleet

OCTOBER 22, 2010

Reputation management through social media is a hot topic right now. With that in mind, I thought you might like to hear an interview I just did with Andrew Brown and Robert Gold at BusinessCast, on the subject of “using social media to protect your reputation.&#. The Challenge. Image: Shutterstock ).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault. Data with empathy.

Privacy 195

Privacy Marketing Data Reputation 195

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 410

Communities Marketing Loyalty Social Media 410

Dave Fleet

NOVEMBER 29, 2010

Tweet A couple of years ago, I wrote a post about 8 factors to consider when selecting a “ social media expert.&# Chris Kieff wrote a post last week giving his thoughts on some numbers-focused ways to select a social media consultant. So, without further ado, here are nine ways to evaluate a social media agency.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Dave Fleet

MARCH 1, 2014

I first got into “social media” somewhere around eight years ago – first for my own interest and then – soon after – as part of my job. Like many other people at the time, I was interested in the humanizing effect that social media could have for companies. Is this a good thing?

Communities 199

Communities Marketing Loyalty Social Media 199

Dave Fleet

FEBRUARY 28, 2011

A varied bunch of posts and stories this week, from PR’s effect on the media (or is it just lazy journalism?), to avoiding getting caught when the social media “bubble&# bursts, to reputation management, influence and lastly a couple of Google stories to round things out. How PRs have taken over the media.

Influencer 253

Influencer Hubspot Case Study Press Release 253

Dave Fleet

JULY 18, 2011

Online customer support is one of the key trends confronting companies as they embrace social business and look to interact with their consumers online. As social support grows in reach and popularity, companies are facing the conundrum of how to successfully scale. Help customers to help customers. Build an army of advocates.

Tips 353

Tips Social CRM Reputation Knowledge Base 353