Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

Conversation 100

Conversation Storify Marketing ROI 100

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door. Email this to a friend?

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them.

RSS 171

RSS StumbleUpon Exercises Digg 171

Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? We discussed a ton of ideas on how to capture ROI or create impact using social media! Can’t get to ROI?

ROI 100

ROI Storify Upcoming Social Media 100

Buzz Marketing for Technology

AUGUST 10, 2011

Marketers need to be ware that a lot of these companies say they do monitoring and provide analytics like sentiment but in reality they are really keyword-focused listening platforms with limited analysis capability. Hence, bad information can be worse than no information.

Sentiment 223

Sentiment Analysis Analytics Tools 223

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. 25 Comments.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

OCTOBER 13, 2008

The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. We cover the broader market and what we are doing at Connectbeam. Want to ensure your reputation precedes you and co-workers know what you can do? Maintain a vibrant Social Profile.

Social Bookmarking 109

Social Bookmarking Wiki Applications Web 2.0 109

Buzz Marketing for Technology

SEPTEMBER 29, 2008

A true network is people who know us and people we trust with our reputation. Choose people you would bet your reputation on — people who share your standards and have similar goals. I like the point you draw with reference to direct marketing — I’m a direct marketing fan, but I so agree. Kyle said.

Net Neutrality 240

Net Neutrality Plaxo Directory Influencer 240

Buzz Marketing for Technology

MAY 13, 2010

And marketing need to get used to thinking location + business can equal big money. Now that Avaya has developed our Social Media Manager solution ( get our new book on this ) to help folks like Frank to automate what he and his team currently does which is reading tweets and other social data to find support related items.

Crowdsourcing 213

Crowdsourcing Mashup Reputation Foursquare 213

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I felt there had to be more we can do with the social data that we just cant get out of monitoring.

Radian6 215

Radian6 Data Analytics Applications 215

Buzz Marketing for Technology

FEBRUARY 4, 2009

Monitor Tons have been written about monitoring technologies for brands and here is a good list of them all – 170 Resources to help you manage your online reputation. Hat tip goes out to Christopher Penn to pointing this out on a recent podcast of Marketing over Coffee. In fact they even wrote a 19 page eBook about the topic.

Organization 109

Organization Plaxo Tips Brands 109

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Buzz Marketing for Technology

JUNE 27, 2008

Covering social media business strategy and personal power. I believe that integrity, reputation, skills, and personality are going to trump some of our previous measures of professional ability. chrisbrogan.com. Newsletters. Jumping Over a Mountain. May 22, 2008. Our customers and competitors both help us grow into our niche.

Cymfony 113

Cymfony Badge Skills Comments 113