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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. But if you only factor direct mentions and reviews into your monitoring, you’re missing out. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?

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Reputation Management and Digital PR

Proactive Report

Reputation management is a term that gets thrown around a lot nowadays and its meaning is sometimes lost in the noise. Reputation management definition. The growth of the internet and social media led to a growing need to nurture and curate one’s digital reputation, with search results as a core part of that reputation.

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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Reputation Management: Working with Testimonials and Reviews

Kikolani

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Considering Online Reviews and Freedoms. Somehow, the term “reputation management” doesn’t have the best reputation. Hey, the industry isn’t wrong.

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Establishing and protecting your brand’s reputation online

Sprout Social

Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. In this piece, we’re digging into why managing your brand reputation on social matters along with tools to help you measure your reputation performance. atagonia – ?️atagonia.

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Building Brand Reputation: How to Do it Right

Socialmedia.biz

Brand reputation is the most valuable marketing asset a company can cultivate. Building brand reputation can mean capturing a greater market share, driving sales, and opportunities for expansion. Conversely, failing to manage brand reputation can lead to unwarranted poor reviews and marketing losses.

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Gartner: fake social media reviews

Sherrilynne Starkie

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Down a new path?

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