Waxing UnLyrical
AUGUST 2, 2018
The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets. Use keywords.
Waxing UnLyrical
JULY 3, 2013
But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.
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Waxing UnLyrical
OCTOBER 2, 2018
Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Sultana Ali pointed out what is at stake: your reputation as a Public Relations professional. That’s a mistake, of course—reputational risk can come in many forms: A3.
Waxing UnLyrical
FEBRUARY 20, 2013
And reputation management is often a large part of what we, as PR professionals, do; for some, it’s what they specialize in and focus on. There are also numerous companies that offer to “scrub” your reputation for you (for varying amounts of money), or teach you how to do it yourself; though at least in the U.S.,
Waxing UnLyrical
JULY 11, 2019
These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Follow these steps to create a visual identity that’s consistent and effective, and your brand reputation will benefit. Make your website design a priority.
Waxing UnLyrical
FEBRUARY 5, 2013
Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0.
Waxing UnLyrical
APRIL 12, 2018
As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. And we see marketers doing influencer relations.
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