Janet Fouts

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Getting Beyond Content Marketing Hype

Janet Fouts

The whole concept of content marketing seems obvious doesn’t it? I’m not saying content marketing is another snake oil scam. Client : Oh we have tons of marketing materials, we can just use that! Me : Uh… well, we can work your marketing message in of course, but what about supporting information?

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Graduates- Think about Your Brand

Janet Fouts

As Universities release students into the “real world” many are underprepared for today’s job market. Be conscious of your reputation. Most students have a social media presence of some sort, but thinking about a professional brand hasn’t been high on their priority list. Share one of their posts.

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What’s the right balance of personal and professional in social media?

Janet Fouts

People who want to use social media to advance their professional reputation, attract business or build a brand often struggle with deciding where the line is between personal conversations and professional ones. may not be reaching their intended market very well. If you’re using social media for your business, know this.

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Twitter for Lawyers

Janet Fouts

If you’re using Twitter to market your practice, work on showing authority in your area of expertise. reputation.com Mind your reputation and get alerts when there’s something about you online. Engage other users on topics that create an affinity between you. That hot start-up CFO is into sailing and so are you?

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