Convince & Convert

FEBRUARY 5, 2018

.” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. These are stories all about your employees and the unique insights they bring to the market. They have no agenda.

Strategy 145

Strategy Social Media Marketing Consultant 145

Webbiquity SMM

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. Can you come up with a better Inbound Marketing Haiku ?). ” isn’t going to happen without a comprehensive and coordinated internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Convince & Convert

MARCH 25, 2014

To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers. » Content Marketing' Done right, they are very effective at raising your brand awareness and thought leadership while.

Case Study 125

Case Study Study Research Report 125

Proactive Report

NOVEMBER 21, 2022

Back in 1999 The Cluetrain Manifesto stated that markets are conversations, and that the Internet is enabling conversations that were simply not possible in the era of mass media. As a result of seeing this vigorous conversation, the company investigated this age group as a possible new market for their products. Mining conversations.

Social Media 64

Social Media Analysis Research Conversation 64

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. Content Marketing Strategy Guides. by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Sprout Social

MAY 25, 2022

This is especially true as customers rely on social media as a research tool, support channel and place to sound off about brands. Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. Tie your social presence to actual business results with analytics and reporting.

Team 108

Team B2B Platform Analytics 108

Ignite Social Media

OCTOBER 1, 2018

A recent report from Juniper Research found that the adoption of chatbots across multiple sectors will create business cost savings of $6 billion in 2018 alone, proving that clear benefits and efficiencies exist. Last year, the marketing software platform acquired Motion.ai B2B Chatbot Examples.

B2B 119

B2B Examples Hubspot Widget 119

The Realtime Report

DECEMBER 27, 2012

This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

Mindjumpers

JANUARY 10, 2012

UK Twitter statistics: Twitter has shown explosive growth this year, with the number of reported users more than doubling from 12 million to 26 million. Tumblr is another platform to watch, with major growth during 2011 and Nielson’s third quarter report putting it at #2 in the UK by page views.

Social Media 273

Social Media Statistics MySpace Tumblr 273

Webbiquity SMM

DECEMBER 26, 2012

Public relations (PR) or media relations has long been treated as its own world, separate from marketing. An online ad may be marketing, but the credibility built through PR makes prospective buyers more likely to click on it. A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

JUNE 21, 2013

Another marketing week is over, and today we are going to learn how to use other companies for our content marketing advantage! Besides, you will find 34 valuable content marketing reports along with the ways to turn one blog post idea into a hundred posts. How Co-Marketing Can Expand Your Reach.

Comments 76

Comments Influencer Marketing Statistics 76

Hootsuite

JULY 12, 2022

Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. Every marketer knows what Brand (with a capital B) is, but the term is tough to explain. And trust your judgment as a social marketer. hot dog combo. Experiment with language.

Brands 114

Brands HootSuite Module Meme 114

Webbiquity SMM

DECEMBER 13, 2011

With those basics established, here are 10 ways for small (or really, almost any size) businesses to use social networks for marketing and PR. What helps most, however, is having your content shared and passed along by others with high influence in your market space. Perform competitive and market research.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Social Media 245

Social Media B2B Marketing SEO 245

Social Media Marketing

AUGUST 8, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. million a day.

Social Media 167

Social Media Nielsen Press Release News 167

Convince & Convert

JANUARY 19, 2015

EGC is 2015’s most powerful marketing abbreviation. Edelman’s trust barometer research found that company experts are trusted 66% of the time. According to Content Marketing Institute and MarketingProfs research, 50% of B2B content marketers say they struggle to create content consistently.

Trends 60

Trends Content UGC Marketing 60

Mindjumpers

DECEMBER 3, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

Content 213

Content Social Bookmarking Press Release Research 213

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

FEBRUARY 12, 2012

Last week I wrote about the 4 (and only 4) possible rationales for agencies to get deep into content marketing. Clearly understanding these rationales is important because content marketing isn’t free. The Six Lifelong Laws of Successful Content Marketing for Agencies. BlissPR is all B2B, and heavily blog-focused.

Content 129

Content Marketing Cost Metrics 129

Pam Moore

SEPTEMBER 7, 2016

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They forget their core business and marketing goals. They lack basic business, digital marketing and social media marketing knowledge and experience. We must ask WHY. Is it human nature?

Social Media 60

Social Media Tips Marketing Social Networking 60

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. According to Nature in ‘ Six degrees of messaging ,’ computer scientists at Microsoft Research Redmond lab have logged a full month of instant messengers using — logically — Microsoft Messenger. We report on multiple aspects of the dataset and synthesized graph. in Downloads.

Instant Messaging 130

Instant Messaging Trends Microsoft Wireless 130

Buzz Marketing for Technology

JUNE 27, 2008

Books and Reports. Information is coming in from all sides in the form of reports, memos, newspapers, journals, and letters, and now the advent of e-mail and Internet has turned the torrent into a flood. Which reports, newspapers, magazines, journals, news services and television programmes do you need to look at regularly?

Web 2.0 244

Web 2.0 Movable Type Collaboration Journal 244

Writtent Blog

MAY 24, 2013

Hope you’re having a great marketing time this week. Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips. Therefore, you either survive the competition or not.

Content 71

Content Marketing Loyalty eBook 71

Convince & Convert

MARCH 4, 2016

In the words of entrepreneur and acclaimed author Gary Vaynerchuk, “Marketers ruin everything.” . This couldn’t be more true for infographics, which became a highly popular and effective content marketing tool three or four years ago. In 2015, 60% of marketers predicted that the use of infographics will increase in 2016.

Marketing 60

Marketing Statistics Directory Data 60

Mindjumpers

JANUARY 23, 2012

Tweet In January 2012, a report called ‘Global Social Media Adoption In 2011’ was published by Forrester. This report uses Forrester’s Social Technographics groupings to show how people around the world use social media. Regional social media adoption patterns: Here are some brief take-aways from the report.

Social Media 234

Social Media Patterns Statistics Report 234

Buzz Marketing for Technology

JUNE 27, 2008

White Papers |. Research & Analysis. Marketing IT. To combat this, Brad DeLong, CIO for Orix Capital Markets (a division of Orix USA), seeks out the people he calls the groups "emotional leaders.". src = [link]. }. ); WHITE PAPERS. IBM Using Chocolate to Capture African Market. src = [link]. }.

Company 122

Company How To Case Study Mobile 122

Buzz Marketing for Technology

JUNE 27, 2008

Resources and Consulting (reports, blog posts, engagement options). Resources and Consulting (reports, blog posts, engagement options). Resources and Consulting (reports, blog posts, engagement options). Related Research. Focus: How can we improve work practice? Technology Planning. Focus: How do we choose the best tools?

Sharepoint 100

Sharepoint Team Company Products 100

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Email this to a friend?

B2B 252

B2B eBook Marketing Aggregator 252

Convince & Convert

JULY 29, 2012

” white paper. Drive Social Media ROI with Content Marketing. These software packages “tag” the lead by link and source, and enable your sales and marketing teams to ascertain total booked revenue that came from particular social initiatives. Current or former customers (84% says research from DDB).

ROI 138

ROI Social Media Social CRM Survey 138

Mindjumpers

DECEMBER 14, 2011

It became an integral part of all marketing, communication agendas and therefore there is an innate need to understand what lies ahead in future. has compiled a list of top predictions, insights and advice from 34 marketing strategists, brand marketers, and leading marketing consultants for the year 2012.

Nielsen 180

Nielsen Marketing Mobile Consultant 180

Convince & Convert

MARCH 19, 2015

It makes no sense, for example, to create excellent white papers if your target audiences do their product research on Twitter and YouTube. Like a reporter, you are looking for stories that are new, interesting, intriguing, different, or provocative. Look for Stories Everywhere.

How To 60

How To Startup Exercises Meeting 60

Proactive Report

SEPTEMBER 12, 2009

Listening to their market of SMBs. These Dell customers are being featured in a variety of traditional advertising and PR initiatives, including billboards, print advertisements and broadcast efforts in local, national and global markets. A very smart integrated marketing campaign indeed. What led to this bright idea?

Social Media 107

Social Media Case Study Small Business Advertising 107

Proactive Report

DECEMBER 30, 2010

One of the positive aspects of doing PR and marketing online is that there is a wealth of information available. Back in the summer a bunch of very smart PR and research folk met in Barcelona to discuss PR measurement at the International Association for Measurement and Evaluation of Communication (AMEC) summit.

Data 75

Data Social Media Case Study Skills 75

Buzz Marketing for Technology

JUNE 27, 2008

White Papers. Research Reports. Research Centers. Although top searches on the Web are reported to be about places (on Web or off), celebrities, pornography or hot news items, our respondents were looking for information related to work or movies or self-improvement. KMWorld Magazine. Subscribe to KMWorld.

Insurance 124

Insurance Pharmaceuticals Sample Samples 124

SalesChoice

FEBRUARY 8, 2017

We are working with our clients closely to explore how narrative story telling approaches can help improve the use and adoption of their investments in CRM Technologies, which continue to disappoint companies globally, despite what vendors are marketing. Forrester Research has found that 49% of CRM Projects fail. Source: [link] ).

Analytics 20

Analytics B2B Data Project 20