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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Triple X Niche Case Study Update: Expenses Report

Viper Chill

As promised in the first update I’m going to be sharing our respective reports in the same order so you’ll first hear about Diggy’s expenses, then mine, then Mr.V a.k.a FCS networker is a platform that allows you to create mass web 2.0 You can easily create dozens of web 2.0 Vladimir’s.

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Indian Companies on Twitter – A Usage Study

The Marketing Blog

Quotes from the Money Life article Iffort’s report states that usage of Twitter will penetrate more organisations, and more firms and customers will start using this social networking tool.Conversations between users and brands which are managed by humans with an emotional quotient will continue to boost Indian marketing efforts.

Study 180
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Eight steps to thriving on information overload

Buzz Marketing for Technology

Books and Reports. Information is coming in from all sides in the form of reports, memos, newspapers, journals, and letters, and now the advent of e-mail and Internet has turned the torrent into a flood. Which reports, newspapers, magazines, journals, news services and television programmes do you need to look at regularly?

Web 2.0 244
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3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. The bottom-line is that as a marketer you would certainly want to measure the impact and effect of your activities on any channel.

Facebook 185
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Live Tweeting Requires Ethical and Legal Considerations

Socialized

The effect of the use upon the potential market for, or value of, the copyrighted work. The right, and the ability, to freely share information is such a cornerstone of Web 2.0, that I think most conference organizers and speakers in the Web 2.0/social The nature of the copyrighted work.

Fair Use 184
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Grow Your Wiki

Buzz Marketing for Technology

enterprise 2.0. Enterprise 2.0 Gilbane Report. office 2.0. Publishing 2.0. Web Content 2007. Web-based spreadsheet. Ran Shribman says that companies can tap into the skills people are developing from their use of consumer Web 2.0 EDUCAUSE2006. encyclopedia. conference. Enterprise Wiki.

Wiki 223