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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

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3 Simple Yet Effective Ways to Reach Your Target Audience

The Realtime Report

To define your target audience, you must: Study your market and check out your competition. Conduct a lot of research into different demographics and their typical buyer personas. Embrace SMS Marketing. Embrace SMS Marketing. SMS marketing is a simple yet incredibly effective way to promote your services.

SMS 91
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45 of the Best Social Media Analytics Tools

agora pulse

How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Discover how to create effective reports and find the best social analytics tool for your brand. That’s why you have to decide on your social media marketing goals before you can zero in on the right metrics.

Analytics 179
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5 Ways To Grow Your Customer Relationships Through Social Selling

Convince & Convert

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Groups 194
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Mobile apps are a waste of time for associations.

SocialFish

I’ve been thinking about this a lot lately, and my thinking has been influenced by research, including the September Pew Internet report on “The Rise of App Culture,&# and a r eport on global mobile statistics from MobiThinking. Researching member use of mobile (including iPad/tablet), Optimizing email for mobile web.

Mobile 256
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The Newest Black Friday + Cyber Monday Ideas for Your Social Media Marketing

Buffer Social

Do you have your social media marketing ready? We’ve researched some of the trendiest marketing ideas for Black Friday + Cyber Monday, including flash sales, messenger marketing, and UGC. Inspiring examples of Black Friday / Cyber Monday marketing. You can definitely go the SMS route.

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“Digitally Mature” Companies Make More Money

The Realtime Report

How about this one: according to a new study by Capgemini Consulting and the MIT Center for Digital Business, companies that are “digitally mature” generate more revenue, are more profitable and achieve higher market valuations. Our research points to a real “digital advantage” to those that do.”

Company 192