The Social Media Incubator

AUGUST 9, 2013

Now, you can’t just tweet at a reporter, “Hey @johndoe, can you do a story on our new product?” Do some research to find the reporters and publications that cover your industry, as well as services similar to your business. In a more technical sense, do not spam reporters on social media. Find and Follow.

Social Media 138

Social Media Tips Report Engagement 138

The Social Media Incubator

JULY 25, 2013

LinkedIn is a must for your company’s social media marketing plan. Research shows your photo can make or break your profile. It may seem strange to ask for recommendations, but if you have a good report, they should be willing. You’re on LinkedIn, right? If you said no, you’ve made your first big mistake.

LinkedIn 212

LinkedIn Company Groups Groups 212

The Social Media Incubator

AUGUST 2, 2013

Gmail users are reporting that they like this new feature. Lastly, the “promotions” tab consists of deals and marketing messages. It means, more than likely, your marketing and promotional emails are being filtered—for customers using Gmail—into a folder with all the other marketing emails the individual receives.

Engineering 139

Engineering Google Strategy Social Networking 139

The Social Media Incubator

NOVEMBER 21, 2011

A recent study by Grant Thornton LLP and Financial Executives Research Foundation, Inc. A press release from Grant Thornton LLP finds that “executives of public and private companies see social media as a growing set of marketing tools, but have not yet developed the necessary compliance and risk policies and procedures.”

Policies 111

Policies Social Media Press Release Guidelines 111

The Social Media Incubator

AUGUST 31, 2011

The owner researched Groupon and thought the idea clever, a great marketing tool. If you don’t have a strategic marketing plan to convert these deal-seeking buyers into long-term paying customers, you may simply be giving away your product or service for free, with no hope of a return on your investment.

Small Business 106

Small Business Discount Price Sites 106