Sherrilynne Starkie
OCTOBER 25, 2018
Messenger is becoming an essential marketing and communications channel. New research: Facebook is successfully tackling fake news. Three new, independent research reports indicate that Facebook is successfully tackling the fake news problem. Features are being rolled out in phases. — SS. — SS. — SS.
Sherrilynne Starkie
AUGUST 15, 2018
That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. Click To Tweet The report doesn’t give a rationale for the $5 CPM.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Sherrilynne Starkie
FEBRUARY 18, 2020
Earned media, often referred to as PR coverage, is growing in importance for today’s digital marketing success. It means reporters and other news professionals are now restored to the position of influencer. In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns.
Sherrilynne Starkie
NOVEMBER 7, 2013
The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. Using social media for research. Putting your best foot forward in PR. Putting your best foot forward in PR.
Sherrilynne Starkie
DECEMBER 31, 2014
To cope, you need to create a ‘culture of content’, according to recent research from the Altimeter Group. This ‘best practices’ report makes the argument that only when an organization has ‘content’ hardwired, can it create, produce, publish content continually. The report outlines what ‘content’ means in this context.
Sherrilynne Starkie
AUGUST 8, 2018
Three new features in Google’s Data Studio make analysis and reporting easier. Report Gallery provides easy-to-use templates for informative reports. This is good news for non-geek marketers. Getting easy access to data can improve marketing performance. Explorer cuts time in poring over data.
Sherrilynne Starkie
OCTOBER 28, 2012
By 2014, we could see up to 15 per cent of all online reviews being ‘faked’, according to Gartner, the research company. Many marketers have turned to paying for positive reviews with cash, coupons and promotions.” HAT TIP: For Immediate Release, The Hobson and Holtz Report. Photo credit: Wikipedia).
Expert insights. Personalized for you.
225 
Let's personalize your content