Direct Marketing Observations

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This weeks #SocialMedia Tweetchat Topic: Fear Factor: Understanding the Value of Adding Social Media to the Mix

Direct Marketing Observations

Fear, Uncertainty & Doubt ) is typically used by sales and marketing types to position themselves against competitors. What happens when consumers demand (or request) product features instead of market research? A research study commissioned by Cisco contained keen observations for agencies and strategists to consider.

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14 Quick Tactics to Encourage Corporate Social Media Adoption

Direct Marketing Observations

By providing weekly Twitter tips via email you can share best use, reports, case studies, trends, etc to show that it’s not intimidating. 14) Building a business case for a new marketing initiative begins with research: customers, competitors, industry leaders> benchmarking. 3) On-going social media education !

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Information versus Opinion and Search versus Social

Direct Marketing Observations

So I do research. My research consists of what? Either way, the consumer may be in for a lot of hard work trying to find some information-thus this may be a case where they decide to forgo doing research and just go straight to Best Buy and get the deal. What is your go to process for vetting a new product, service, or company?

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