Dave Fleet

DECEMBER 21, 2011

Because the nodding and agreement that comes from headlines about search engines as an information source interferes with the push to answer more important questions: Do consumers in my market niche, rather than generic consumers, use search engines to research their products? We need to be thinking more closely about that.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

MAY 25, 2011

Last week I voiced some concerns around the traffic numbers that Compete.com reports for websites. This is important, as we often use Compete.com and similar sites to report on potential reach of coverage for our clients. based research numbers that help you understand your size and trends against your competition.

Compete 277

Compete Quantcast Sample Samples 277

Dave Fleet

SEPTEMBER 28, 2012

Research recently released by Forrester entitled “ The Purchase Path of Online Buyers in 2012 ” indicates that email and search dominate the online space in driving online sales. Social media, says the report, drives less than 1% of online sales. As reported by Marketing Pilgrim : Paid search matters most for new customers.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

MAY 16, 2011

Forrester recently published a report entitled “ The Purchase Path of Online Buyers.&# Normally I’m a fan of Forrester’s reports, but this one left me scratching my head. The report doesn’t actually give any detail as to the form the data that was used took. Market intelligence and insights.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

While the report itself is always immensely valuable in telling a macro picture, I’ve always found that the trust power of the report comes in the intersections of different threads of data and their implications. As this year’s report highlights, trust in all information sources is at record lows. Richard Edelman.

Privacy 397

Privacy Eventful Compete Report 397