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2011 Social Media Marketing Trends

Webbiquity SMM

Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Share this on Reddit.

Trends 187
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2011 B2B Marketing Trends

Webbiquity SMM

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. A slightly higher percentage of marketers than last year (41% vs. 39%) called “marketing to a lengthening sales cycle&# a top challenge. You can download the executive summary for free (or pay $400 for the full report ).

B2B 185
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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work.

Aggregage 181
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Free Tools for Monitoring Hot Search Trends

Adam Sherk

A tactic that some news and content sites employ is monitoring Google’s Hot Trends list in an effort to identify hot topics and then quickly produce matching content around them. Many search trends come and go quickly, so sites that cover a topic after its peak will likely miss out on the larger search engine visibility opportunity.

Trends 146
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Survey Shows Marketing Budgets to Increase Spend in Social Media, Search Engine Marketing in 2011

Bill Hartzer

An annual marketing budget survey of business-to-business marketing trends released today is showing that marketing departments are going to increase their budget in Social Media and in Search Engine Marketing in 2011. Two years ago, marketing budgets still were split 60-40 traditional to online.

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Keeping Afloat With Search Engine Optimization Trends

Bill Hartzer

Internet marketing and SEO forums are labeling this “The Death of SEO&# , and all sorts of other outrageous terms, but is it really? Keeping your website well fed with fresh, original and most importantly, quality (useful) content is an SEO “trend&# that will never fade away. Share this on Reddit. Relevant Links.

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3 Examples of Auto Insiders Using Viral Videos to Market Cars

Idaconcpts

Viral videos, in spite of hitting the ceiling for time trending, have remained relevant because they are irresistible. Share this on Reddit. Share this on Technorati. Thus, when they are anything less than scintillating, a public bored with quick-fix features will instantly click-away. Share this on Facebook. Tweet This!

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