Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Waxing UnLyrical

APRIL 11, 2019

For creative marketing agencies, CSR often takes the form of pro-bono services. Ten years ago, our agency embarked on a journey that imprinted in our minds the impact we could make as strategic communicators and marketers. Sometimes, that pro-bono relationship can help transform an agency’s culture. It did for Strategic America (SA).

CSR 200

CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

SEPTEMBER 11, 2018

It is true that in some professions these sorts of embellishments are almost expected, such as real estate listings which commonly euphemizes “tiny” as “cozy” or “quaint.”. It is somewhat more complicated for the single practitioner, who has to act as their own communications, legal, marketing, etc.

Real Estate 197

Real Estate Committee Creative Commons Reputation 197

Waxing UnLyrical

MAY 27, 2016

Dawn Buzynski is an accredited public relations practitioner (APR) with 17 years of experience in public relations and marketing, and leads the award-winning public relations team at Strategic America.

Social Media 125

Social Media Wikimedia Real Estate Case Study 125