Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. Here are 20 more. And another 10 more.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Janet Fouts

OCTOBER 25, 2010

Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. Look for the trends and swarms of discussion. Why was that? Say thank you.

Social Media 132

Social Media Data SM2 Radian6 132

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Marketing & PR. Now, the calls are coming through online, via the social phone.”.

Company 140

Company Conversation Radian6 Social Graph 140

Convince & Convert

SEPTEMBER 11, 2011

And Twitter, which “ranks&# tweets to determine trending topics. So much so that people (presumably sober) proclaimed that this was the future of marketing. Klout – and any algorithm-derived data point – should be used directionally and for trending purposes, not adhered to slavishly. Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Kikolani

JANUARY 26, 2010

He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu. 2010 SEO Trends. Social Media and Search by Arnie Kuenn of Vertical Measures was a great presentation on search trends in 2010.

ROI 114

ROI SEO Social Media Tips 114

Net-Savvy Executive

MARCH 15, 2011

I settled on social media analysis as an existing term that could stretch to fit the tools and services then on the market. If your ROI comes from online sales, this approach is an especially powerful tool for managing social media marketing efforts. Since then, I've also argued for an expansive interpration of the listening metaphor.

Analysis 75

Analysis Social Media Radian6 Social CRM 75

Social Media Marketing

APRIL 22, 2011

Essentially, it is a rewards system that makes what we already do on the web - create and share content - fun by making it a stock market-like atmosphere. I could see companies like Radian6 (recently acquired by SalesForce.com ) acquiring Empire Avenue as an adjunct to their business. What is it?

Social Media 167

Social Media Klout Flickr Radian6 167

Proactive Report

DECEMBER 18, 2009

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Google Trends and Google Insights for Search can also provide valuable data. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution. Take a look at a sample dashboard here.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.” Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. People joke about marketing ninjas and developer ninjas. So we need to buy Radian6 or Argyle Social or Involver.” Today it’s getting more integrated into the marketing and sales and product. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. What social media developments and trends should I be watching? What social media developments and trends should I be watching? 10 Steps to Finding the Influencers in Your Market by Junta42. ** 5 STARS. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MARCH 25, 2010

Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 10, 2010

She told me she worked in Internet Marketing, which I was quite excited to hear given that there was no marketing discipline taught at all in our alma mater. With Internet Marketing, there are many ways to go, from affiliate marketing to SEO to social media to email marketing. What was she doing?

Marketing 240

Marketing How To SEO Training 240

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). I want to talk to you about marketing and PR, too. I want to talk to you about marketing and PR, too. Seriously, thank you.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing.

Questions 160

Questions Social Media Consultant Education 160

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

Social Media 113

Social Media ROI How To Marketing 113

Webbiquity SMM

OCTOBER 5, 2010

Successful Twitter Marketing Strategies by Social Media Optimization. According to a MarketingProfs study, monitoring and responding to brand mentions are ranked among the most successful Twitter marketing tactics by both B2B and B2C marketers. 7 Insanely Useful Ways to Search Twitter for Marketing by OPEN Forum.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MARCH 27, 2017

And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. 3) Radian6 (aka Social Studio). Now part of Salesforce.com Marketing Cloud. Monitor your social media activity and find key influencers in your market.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

JULY 27, 2012

We’re taking social and moving it beyond marketing, and getting lots of people involved. Radian6, I think, really pioneered that model internally and had really specific, amazing ways of triaging and handling inquiries. But it got me to thinking. Sales and engineering, and customer service, and those kind of programs.

Airlines 115

Airlines Sentiment Hotels ROI 115

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable. It allows a sniper vs. shotgun approach to marketing.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Radian6 – I originally started with a firm that I own here at Avaya. Syncapse – They are an “aggregator of aggregators” (they have Sysomos, Radian6, Crimson etc). ANALYTIC AGGREGATORS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Convince & Convert

JUNE 14, 2012

This week, sitting in for my pal Eric Boggs is my other pal, Jill Carlson , the marketing manager for our friends at Argyle Social. Jay : Terrific guest on the show today, Katie Morse , who’s the social marketing manager for Billboard is going to join us in a little bit. We definitely notice trends with who follows which account.

Hashtag 115

Hashtag B2B Social Media Metrics 115

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 205

Review Radian6 Guidelines Policies 205