Social Media Strategery

JANUARY 6, 2014

What scared me as I read this article is that I see marketing and PR taking the exact same road. We use tools like Sysomos and Radian6 to track millions of social media posts. PR can and should serve a critical role in the integrated marketing mix. Where does it stop? Will it stop? Can we stop? .

Sysomos 134

Sysomos Radian6 Data Analysis 134

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. This is especially true of the marketing management guys like Buddy, Involver, Vitrue, Wildfire, et al who all hope to be end-to-end solutions. Further, every company has analytics at some level.

Crimson Hexagon 140

Crimson Hexagon Software Social Media Attensity 140

Convince & Convert

APRIL 24, 2014

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. There’s functionality in Sysomos, Meltwater, and Radian6 that will help you find them. Content Marketing audience BAGC be a green commuter blog rescue content marketing social media strategy UCLA youtility'

Transportation 159

Transportation Sysomos Radian6 RSS 159

Convince & Convert

JANUARY 11, 2011

You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Perhaps more than any other marketing metric, the number of people that are searching for your brand on Google serves as a catch-all metric for market awareness. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 155

Social Media Radian6 Strategy SM2 155

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

MARCH 23, 2011

With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? Salesforce.com ), marketing automation tools and web analytics packages.

Tools 193

Tools Social Media Sysomos Vocus 193

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. As the Cluetrain Manifesto said: Corporate firewalls have kept smart employees in and smart markets out. Radian6 is one.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 200

Social Media Tools Strategy Tips 200

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. Since then,023% of all Tweets include location data, according to Sysomos. The point is to understand social media as part of an overall marketing strategy, understand individual apps, and be nimble and adaptable.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buzz Marketing for Technology

FEBRUARY 9, 2011

Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. Radian6 – I originally started with a firm that I own here at Avaya. But it’s not like a “Keyword filtering tool&# ex Sysomos. PAID MONITORING SERVICES. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275