Buzz Marketing for Technology

MARCH 11, 2010

To help achieve that goal, organizations now adopt formal processes that structure how the listen for mentions of their brands in Social Media and B2B Marketers are no different. Related posts: Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Share this on Reddit. Stumble upon something good?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

MAY 7, 2013

Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 Marketing teams provides the platform and resources to sales to be able to do this. If marketing creates the platform and the sales team can bring it to life with customers then sales will surely flow.

Social Media 257

Social Media HootSuite Radian6 Team 257

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But in reality it’s what you do with that data that makes the big difference.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

A recent Forrester report called The Intelligent Approach to Customer Intelligence does a good job outlining the challenges of creating data that can truly be used for driving strategic marketing decisions (what they call Strategic Intelligence). But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. Having owned both Radian6 and Networked Insights side by side I realized there was a big difference between “data and insights”.

Radian6 215

Radian6 Data Applications Analytics 215

Buzz Marketing for Technology

DECEMBER 12, 2008

To Subscribe to that feed click here - Ctweeters CEOs Richard Branson - CEO - Virgin [link] Tony Hsieh - CEO - Zappos [link] Brian Halligan - CEO - Hubspot [link] Dan Neely - CEO - Networked Insights [link] Penelope Trunk - CEO - Brazen Careerist [link] Bernie Borges - CEO - Find and Convert [link] Rob Howard - CEO - Telligent [link] Lewis Green - (..)

Mzinga 270

Mzinga Telligent SocialCast SocialText 270