Waxing UnLyrical

NOVEMBER 27, 2012

As with any social network, it takes a while for the best measurement tools to sort out, and even then, (as always) you need to pick the tool that best measures what you are looking to measure. 16 #measurePR transcript , originally posted on Waxing UnLyrical , published by Shonali Burke. The #measurePR transcript from Oct.

Analysis 198

Analysis Metrics Communities Questions 198

Waxing UnLyrical

AUGUST 24, 2015

The goal is to be good at business because of social media,” says Jay Baer as he discusses some “areas where social media metrics and reporting can be fixed.” How to Measure PR and Marketing Outcomes on Snapchat. 5 Social Media Metrics You Must Check Regularly To Grow. Based in the Washington, D.C.,

Metrics 100

Metrics Social Media B2B Consultant 100

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. taking place in various social networks, that added to your comment count. What does this mean for your content? In which case, isn’t it really a waste of time?

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

JUNE 17, 2015

The Internet has made brand publishing ubiquitous. In the words of Mark Ragan , CEO of Ragan Communications, “If we tell our stories the right way, we have the ability to become legitimate publishers in our own right.”. And in today’s hyper connected world, everyone’s a publisher. But how do they do this effectively?

Publishing 100

Publishing Brands Flickr Communities 100

Waxing UnLyrical

SEPTEMBER 7, 2017

As is a tendency to give the stink eye, even metaphorically speaking, to anyone who dares to post about something completely unrelated, maybe even trivial, to their social networks. And that’s what we need to remember about marketing, PR, social and Comms in general. Every now and then we connect over the big stuff.

Wikimedia 251

Wikimedia Public Domain Consultant Banking 251

Waxing UnLyrical

DECEMBER 9, 2015

A staggering 74 percent of Internet-using adults are active on at least one social networking website. And with more than 3 billion users online , that amounts to almost 2 billion social network users. Vasudha Veeranna works with DrumUp and is passionate about all things to do with social media. Followerwonk.

Social Media 100

Social Media Tweetdeck Strategy Airlines 100

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 100

Video Tips Statistics Vimeo 100

Waxing UnLyrical

JUNE 8, 2016

Some of us are the exception to that age rule, and Snapchat continues to gain market share in these older demographics. I’d argue that Facebook is the single best marketing tool on the face of the planet right now. That’s a powerful shot of word-of-mouth marketing that you’ll be hard-pressed to find anywhere else.

Cost 100

Cost URL Price Advertising 100

Waxing UnLyrical

AUGUST 19, 2016

I was reading a recent HubSpot report on how people interact with content (the report was published in June, and I haven’t seen too many gurus re-report it, which is a bit surprising… but then again, that leaves room for me to do so, so yay!). Are you having success layering your content strategy?

Content 100

Content Hubspot Survey Report 100

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Creative Commons 197

Creative Commons Case Study Travel Flickr 197

Waxing UnLyrical

APRIL 2, 2016

So, as the social media landscape – and the economic landscape of the country – changed, AmEx’s efforts kept pace. They broadened the scope of their efforts, they changed them up as social networks ebbed and flowed … but they didn’t give up. Creativity: Example. Element #3: Content. Click To Tweet.

Strategy 100

Strategy Case Study Collaboration Communities 100