Sherrilynne Starkie

DECEMBER 18, 2017

Canada’s two largest publishers recently closed dozens of newspapers because local advertising budgets have largely migrated to Facebook and Google. The social network provides four ways to find and target the right people. times by using lookalike audiences to reach international markets. The key is relevance.

Advertising 305

Advertising Facebook CPM CPC 305

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. This post was originally published on the Thornley Fallis blog.

Twitter 320

Twitter How To Social Networking Activities 320

Sherrilynne Starkie

JUNE 29, 2012

Nicked from Marketing Pilgrim. Now, there’s a new website that collates people’s embarrassing updates, categorizes them and publishes them for all world to see (again). No information is posted that hasn’t been published by the social media users themselves. It happens all the time. But there is a fix.

Social Media 348

Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. PLEASE LIKE MY FACEBOOK PAGE.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

NOVEMBER 26, 2017

Soon long rants can be composed tweet by tweet and then published in order by clicking “Tweet All”. These machine-readable labels seemed so full of promise for marketers about 10 years ago, but they never really caught on in North America. The professionals’ social network is introducing lead forms for Sponsored InMails.

Features 230

Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. The survey findings are important to brands and marketers who increasingly employ paid content strategies to increase engagement with target audiences.

Survey 150

Survey Advertising Study Software 150

Sherrilynne Starkie

AUGUST 17, 2014

The social network says that more than billion interactions take place each week between public figures and their fans on Facebook. This article was originally published on Thornleyfallis.com. 4 Social Media Tips We Learned from George Takei. So that’s three celebrities I follow now, but I recognize that I’m not typical.

Facebook 281

Facebook Privacy Features Social Media 281

Sherrilynne Starkie

MAY 11, 2013

Zoomers are the youth market of 30 years ago, the post-war population bubble. In addition, approximately half of boomers and a quarter of over 65s use social networking sites, mostly Facebook but some use Twitter too. This article was originally published on Thornley Fallis. Content marketing is king. BoomerNation.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

MAY 9, 2018

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. The move means that Hootsuite customers will be able to schedule and publish visual content directly to their Pinterest boards. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sherrilynne Starkie

MARCH 8, 2015

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Finding and building relationships with key influencers is the key to the ROI of content marketing.

Twitter 150

Twitter Metrics ROI Social Networking 150

Sherrilynne Starkie

DECEMBER 30, 2012

The list is published through Listly which means a significant difference from past lists. as a Marketing tool. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader.

Twitter 351

Twitter List Newsletter Features 351

Sherrilynne Starkie

MAY 16, 2018

Top five: New features from social network giants. This week's top five social media must-know news includes new features from Facebook, Google, Instagram and Linkedin. Influencer marketing data as bonus. Facebook has launched several new features to make it easier for publishers to go live. followers .

Social Networking 186

Social Networking Features Hotels LinkedIn 186

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Shared Media).

Marketing 284

Marketing Tourism Content management systems Influencer 284

Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Graphic Design.

Skills 195

Skills Drupal Diagrams Content 195

Sherrilynne Starkie

MAY 4, 2013

Telling a compelling story is the key to getting content shared across social networks, extending reach, increasing visibility and thereby creating awareness. Or is it a cynical ‘marketing ploy’ to manipulate women as means of delivering shareholder value? This post was originally published on Thornley Fallis.

Marketing 295

Marketing Campaign YouTube Buy 295

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. contact-form].

Skills 334

Skills Social Media Sysomos Diagrams 334

Sherrilynne Starkie

APRIL 17, 2018

Top five: Google offers support to publishers. This week's top five must-know social media news features Google's Funding Choices. We have not seen wild changes in behavior with people saying ‘I’m not going to share any data with Facebook anymore,’” Global Marketing VP Carolyn Everson told the Wall Street Journal. followers .

Publishing 49

Publishing Google LinkedIn Instagram 49

Sherrilynne Starkie

JANUARY 25, 2014

Many high profile news sites and social networks have been offering native ads to brands for quite some time. Jeff Jarvis , a respected journalist and blogger (of Dell Hell fame) blogged about the Times launch: “Do you find value in reading an opus from Dell about “Reaching Across the Office from Marketing to IT“?

Advertising 289

Advertising Survey Journal Wikipedia 289

Sherrilynne Starkie

JANUARY 30, 2016

Thanks to broad scale market consolidation there are much fewer media outlets, reporters and other news professionals than, say, even four or five years ago. In addition, the most popular social media platforms are now publically-listed companies and are striving to drive ever-increasing shareholder value by earning ad revenues.

Health Care 150

Health Care Social Networking Advertising Publishing 150

Sherrilynne Starkie

FEBRUARY 16, 2014

Social Media Week 2012 SP (Photo credit: Fora do Eixo). Most organizations use social media channels in some way as part of their daily business. Most often, it’s in sales, marketing or customer service and the use of social media technologies and practices is restricted to those who have the word ‘social’ in their job title.

Training 260

Training Social Media Policies Skills 260

Sherrilynne Starkie

APRIL 26, 2015

I use it to communicate with reporters and other news professionals too; it’s often their preferred social network. I also use Tweetdeck on my home computer and Hootsuite at work to publish and schedule tweets. A version of this article was originally published on ThornleyFallis.com. How to be smart on Twitter.

Twitter 150

Twitter HootSuite Tweetdeck Aggregator 150

Sherrilynne Starkie

JANUARY 23, 2018

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. They should also have some basic design skills to bring to marketing and communications projects. It takes a lot of design knowledge to develop a social media strategy and plan a program.

Consultant 427

Consultant Skills Social Media Drupal 427

Sherrilynne Starkie

MARCH 18, 2018

YouTube beats out Facebook as the most widely-used social media platform. The Pew Research Centre's recent study looks at social network platforms' user demographics for 2018. Marketers can easily add a logo and a call to action to mobile Facebook Live broadcasts. Facebook, YouTube, Snapchat and Google all feature.

YouTube 67

YouTube Facebook Mobile Policies 67

Sherrilynne Starkie

SEPTEMBER 12, 2018

A handful of companies, such as Facebook and Google, dominate global markets. Eroding hierarchies give way to social networks as a way of solving community problems. Ask anyone working in news or publishing. It was published in 57 countries and sold more than 14 million copies. He got this one right.) (A

Hotels 342

Hotels Communities Social Media Industry 342