SocialFish

JANUARY 11, 2011

Particularly in the first half of the year, I personally will be doing a tiny wee bit less blogging as Jamie Notter and I are writing a book for a major publisher who will have us on strict deadlines until the book is published in September (stress). The Science of Social Media Marketing. in chronological order.

Postrank 170

Postrank Handbook Case Study Press Release 170

SocialFish

APRIL 6, 2011

We’ve just published our latest white paper, Social CRM for Associations: What association executives should know about applying social media to membership management. Marketing takes the lead on growing outposts, identifying influencers, and developing word-of-mouth marketing programs. Who owns Social CRM?

Social CRM 192

Social CRM Collaboration Curation Newsletter 192

SocialFish

FEBRUARY 26, 2011

This also role coordinates with the internal Editorial and Marketing teams to publish interactive and user-generated content&#. Un-marketing Manager , Globalgiving.org (Washington DC?) – “As the Unmarketing Manager, you’ll be in charge of our individual donor unmarketing (and limited marketing) efforts.

Social Media 202

Social Media Communities Team Project 202

SocialFish

OCTOBER 12, 2010

So I’m being cheeky and that post title is just a teaser for my session at ASAE’s Marketing and Membership Conference, April 26-27, 2011 in DC: The rise of the new digital member. The New Publisher? Do you recognize these personas in your community?The The Digital Extrovert? The Lurker? The Champion?

Lurker 162

Lurker Case Study Study Conference 162

SocialFish

MARCH 4, 2011

The phone call was from Jackie Mitchell , head of Communications and Marketing at our Chicago chapter, and she had been alerted about the mistweet from @PRSarahEvans. So, I published Jackie’s pitch-perfect idea , and then watched and responded until 4am as thousands of tweeters continued to react to this silly mistake. JACKIE: Hmmm.

Twitter 279

Twitter Communities Organization Activities 279

SocialFish

APRIL 7, 2011

Even if your association is not using social media to share your story, it is imperative for reputation management and market research. Don’t just publish the guidelines and expect people to follow them. Therefore, every association needs a social media policy. For you older folks, remember when email arrived?

Policies 222

Policies Social Media Handbook Guidelines 222

SocialFish

FEBRUARY 18, 2011

We published a whitepaper on social media policies in collaboration with Croydon Consulting in January. ASAE Marketing & Membership Conference. Oh yeah… we published a book, too. We’ve been published in several fancy magazines, including: Associations Now. SOCIAL MEDIA POLICY WORK. ASAE Great Ideas. IAEE ExpoExpo.

Review 160

Review Policies Consultant Training 160