Social Media Strategery

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.

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Yes, Your Brand Should Have a PR Agency Partner

Social Media Strategery

Publisher walls between paid and editorial are disappearing. Drive business results – While in-house PR pros focus on telling their organization’s story, agencies are experts at creating narratives that differentiate brands in the market. It’s not an easy time to be an agency PR pro. Earned media budgets are being slashed.

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PR Pros: Start Thinking Bigger Before It’s Too Late

Social Media Strategery

I recently had the pleasure of speaking at PRSA Pittsburgh’s Professional Development Day where I spoke about some of the changes that integrated marketing is having on the PR industry. Before launching into your PR ideas, strategies and tactics, ask to see the overall marketing plan. What if (gasp!) PR led your creative ?

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Customers Don’t Want Ads, They Want a Conversation…Just Not the Conversations You Want to Have

Social Media Strategery

Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Harvard Business Review conducted a study last year that should be required reading for every brand marketer and social media guru.

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Watching Church and State Slide Down the Slippery Slope

Social Media Strategery

I’ve even had publishers call me directly and tell me they keep editorial and advertising departments separate, but if I bought an ad, he’d “talk with the editor and make sure we got a story in there for you.” The convergence of PR, marketing and advertising has only worsened the issue. Why wouldn’t they?

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Content Marketing That Wins: Making Brands, Readers AND Google Happy

Social Media Strategery

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

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The Many Roles of an Internal Community Manager

Social Media Strategery

Along with this realization has come greater demand for people to handle things like user adoption, marketing, and community management – we’re witnessing the rise of the internal community manager. With the growing ubiquity of Enterprise 2.0 The Internal Community Manager wears many hats.