Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 3, 2014

Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media. When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. Below is a video of the talk: PT 2.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

MARCH 25, 2015

NewsSpark is the social content hub where creators publish original content through their favorite mediums. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. Sparks are published by anyone with great original content. Guest Post Chris Ehrlich Content Marketing newsspark'

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MARCH 25, 2015

NewsSpark is the social content hub where creators publish original content through their favorite mediums. Creators publish original news, blogs, updates, photos, videos and audio (soon) — or Sparks. Sparks are published by anyone with great original content. What is NewsSpark? The social content hub. Digital benefits.

Content 20

Content Journal Publishing Metrics 20

Jeff Esposito

MAY 20, 2013

Take time to re-read – Even if you are strapped for time, take a minute or two to re-read what you are about to send or publish. Marketing Shipping Writing' We have all done this at one point or time, but that doesn’t make it right. Sure spellcheck is great, but it doesn’t always catch minor, but embarrassing snafus.

Publishing 42

Publishing Questions Marketing 42

Jeff Esposito

OCTOBER 18, 2013

A marketing persona is simply an invented version of your business, consumers and products that work as a marketing tool for your overall business. Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. The Three Types of Personas.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

NOVEMBER 30, 2012

If you live in the Boston area and know of any folks who would be interested in an entry-level content marketing role with Vistaprint, drop me an email or Tweet. Before I get into this week’s Five for Friday , I have a public service announcement/favor to ask. Thanks in advance and catch you next week. Don’t believe me?

Review 39

Review Influencer Publishing Tips 39