Dave Fleet

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Where does content fit in Facebook’s new marketing model?

Dave Fleet

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. A marketer’s journey on Facebook: from engagement to advertising. How so, you ask? Let’s start by.

Content 375
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The Top Misused Words in PR

Dave Fleet

Ragan’s PR Daily published a post yesterday listing their top 10 words often misused in press releases. If your new product is the ultimate product for the market, that means you’ll never need to release a follow-up, right? Their list: Quality. Innovation. Never/ever. Revolutionary. It’s true. Oh, wait, you will?

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How-to Research for a Approaching Examination

Dave Fleet

Areas like internet marketing and online advertising have grown as an outcome of the growing practical usage of the Web. Bloggers and little website owners which are searching for higher search engine rankings and obtaining leads from such article writing websites publish their articles alongside links with their own website getting pages.

Research 150
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57 Social Media Policy Examples and Resources

Dave Fleet

As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Employee Social Influence Marketing Guidelines. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance.

Policies 419
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HOW TO: Read 26 Books A Year

Dave Fleet

I even published my target list of books so people could hold me to account. UnMarketing: Stop Marketing. All Employees are Marketers by Richard Parkes Cordock. Well, the year is almost up and despite a crazy year , I’m happy to say I hit my goal. In fact, I’m on my 28th book of 2010. Start Engaging.

How To 414
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Return On Influence Can Return From Whence It Came

Dave Fleet

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? ” This idea is similarly ridiculous.

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5 Steps to Thinking More Socially About Communications

Dave Fleet

Tweet Like it or not, “digital” is becoming a part of more and more marketers’ jobs. The implications of this are broader than just tacking-on another channel to an existing marketing plan – developing digital approaches require a shift in mind-set from traditional channels, whether they’re owned, earned or paid.

CPM 413