Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the publishing? Marketing organizations are historically built around generation of “finished” content. Who owns the maintenance?

Content 237

Content Press Release Flickr Collaboration 237

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). Frankly, well put. Related Posts.

Social Media 236

Social Media Paid Search comScore Posterous 236

Adam Cohen

AUGUST 10, 2010

Thanks to iMediaConnection.com for publishing my first article submission there this week, called 7 Tips for Choosing a Social Media Provider. Tags: Consulting Marketing Strategy Social Media iMedia Internet marketing Marketing Marketing and Advertising Snake oil. Your company’s current agency ecosystem.

Posterous 189

Posterous Consultant StumbleUpon Flickr 189

Adam Cohen

OCTOBER 27, 2011

That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Who owns the publishing? Marketing organizations are historically built around generation of “finished” content. Who owns the maintenance?

Content 100

Content Press Release Flickr Collaboration 100