Waxing UnLyrical

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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 250
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Good Storylines Make For Great Fundraising

Waxing UnLyrical

Phillips Fox [Public domain], via Wikimedia Commons. Vipin Shri is a Manhattan-based digital marketer and start-up consultant. He is currently the marketing manager of CauseVox , a fundraising & crowd funding platform for nonprofits and social good causes. Storytelling can be found in everything.

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Monday Roundup: Knocking Down Silos

Waxing UnLyrical

Integrated Marketing Communications is More than a Fad. Why: “The truth is, social media is bigger than just the marketing department,” writes Kate Lee for Fronetics as she explores why allowing the right people access can help “your customers get better service.”

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Creating Great Video Without the “Shoot”

Waxing UnLyrical

It can be valuable for SEO , useful as a straight-forward marketing tool , and increase the reach of your message via social media in countless ways. Maybe the National Archives has some great public domain footage that would work well for your project. . Guest post by Sue O’Hora.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

Unfortunately, the photo has been dramatically and digitally altered, distributed, and now widely available on the public domain. She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014.

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Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. This could backfire on marketers. Public domain or not? Matt felt that since anything we post is in the “public domain,&# it’s fair game. When you “like&# a page; 2.

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Permission to Be Human

Waxing UnLyrical

And that’s what we need to remember about marketing, PR, social and Comms in general. Image: Comovnhuting , Princess Diana’s signature [Public domain], via Wikimedia Commons. That’s what Princess Di, Katrina, 9/11 and so on brought out in all of us. Every now and then we connect over the big stuff.

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