Social Media Strategery
DECEMBER 6, 2017
True omnichannel marketing is about understanding how the dominoes fall across the entire organization, not just in marketing. Congratulations on your integrated marketing plan, your omnichannel marketing strategy, your paid-earned-shared-owned media strategy — you’ve now completed the bare minimum of what customers expect.
Social Media Strategery
AUGUST 4, 2011
As one of the leads for our Digital Strategy & Social Media capability, I would field calls for social media help from people working on Public Health projects in the morning, followed by Intelligence Analysts in the afternoon, and reviewing a proposal for the Department of Defense that evening.
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Social Media Strategery
MARCH 21, 2013
The pendulum has swung the other way, especially in the marketing industry. For the last few months, I think I’ve spent more time talking people out of using social media than talking them into it. Everyone wants to be everywhere. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it.
Social Media Strategery
JUNE 7, 2009
Submit a proposal in one of the six categories, Government as Process , Provider, Partner, Protector, Peacemaker , or as Product. But, the good news is that neither does the Program Committee unless they can read your proposal. projects to submit proposals for this unique event. So, how do I participate? You don’t.
Social Media Strategery
APRIL 4, 2011
Most of corporate America has VERY little knowledge of social media for business purposes, so by simply proposing that you use Twitter as part of your marketing plan during your internship, you may end up becoming THE social media subject matter expert. Here’s a news flash – you’re not.
Social Media Strategery
MARCH 3, 2011
Higher Education alone is a $400 billion dollar market, with Lifecycle engagement representing a $7 billion dollar a year effort by our nation’s institutions. MS: We’ve found that the VP of Enrollment Management and the person in Admissions in charge of interactive marketing and social media are our best allies. SMCEDU on Ning.
Social Media Strategery
OCTOBER 9, 2010
I think because at its core, social media is about communication, PR/marketing/communications pros have seized it as their own. For more information about SMCEDU, make sure you check out: The original SMCEDU Community proposal. SMCEDU on Ning. List of official SMCEDU chapters. You can find Yong on Twitter at @yongclee.
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