Ignite Social Media

DECEMBER 14, 2022

Here are some tactics to consider to get the most out of social media marketing during this special time of year. Creating a social media countdown to the holidays is a great way to both engage with followers and build excitement for upcoming promotions. Our favorite and most effective by far, Influencer marketing. contact us.

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Social Media Strategy Marketing Hashtag 161

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Social listening isn’t just relevant for this year’s upcoming US presidential election. Of these conversations, less than half were positive.

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Social Media Marketing Sentiment Influencer 114

Social Media Strategies Summit

MARCH 6, 2024

The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.”

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Social Media How To Survey Analytics 215

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

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Analysis Sentiment Marketing How To 106

Justin Levy

NOVEMBER 30, 2013

While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. Sure, there will be new platforms that will likely launch in the upcoming year that you’ll need to evaluate and can’t predict yet.

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Upcoming Trends Journal Startup 100

Justin Levy

NOVEMBER 30, 2013

While the onslaught of prediction posts becomes tiresome, predictions are valuable as companies are working on what key initiatives they will be focusing their spend on in the upcoming year. Sure, there will be new platforms that will likely launch in the upcoming year that you’ll need to evaluate and can’t predict yet.

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Upcoming Trends Industry Journal 100

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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SMS Strategy Marketing How To 108

Convince & Convert

OCTOBER 8, 2021

It’s taking a lot more than just simple traditional marketing to speak to your audience. . In this new world of social, more consumers are going to be testing these boundaries with businesses through DEI (Diversity, Equity, and Inclusion) marketing. Nano & Micro-influencers for DEI Marketing.

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Influencer Marketing B2B Authentication 165

Sprout Social

OCTOBER 4, 2018

10/10 – Data-Driven Storytelling with Lucy Hitz, Corporate Marketing Lead. The ability to uncover market-wide insights and tell a cohesive story can be a compelling tool for audience and content development. 10/17 – Digital Transformation: How to Prepare Your Agency with Emily Stang, Agency Marketing Strategist.

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Upcoming Yahoo Apple Eventful 75

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

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Products Social Media FAQ Sentiment 136

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Should you focus on photos? What about forums?

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Types Social Media Microblogging Overview 145

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

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Team Hubspot Marketing SMS 110

Sprout Social

JANUARY 11, 2022

Now, as I reflect on the past 12 months and all that we have planned for 2022, I see its significance for broader marketing strategies across industries. For marketers, it’s a framework we can use to drive alignment with sales and inspire our teams to do their best work. If marketing is a megaphone, sales is a microphone.

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Marketing Upcoming Energy Team 118

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

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Eventful Social Media Marketing Influencer 161

Social Media Marketing

SEPTEMBER 27, 2020

Thanks to the rapid increase in the smartphone count, mobile gaming is becoming the new trend in the market. The Emergence of Big Franchises Earlier to the evolution of mobile gaming platforms, gaming was only exclusive to high-end tech products like console and PC. He likes to share his opinions on the iGaming industry blogs.

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Mobile Trends Upcoming Industry 90

Later

JUNE 12, 2020

Instagram Shop is a new way for users to discover and buy products, making it even easier for businesses to make money on Instagram. One of the biggest announcements was Instagram Shop, which will provide a new, more streamlined way for users to discover shoppable products on the platform. . Ready to learn more about Instagram Shop?

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Products Instagram Press Release Upcoming 77

Convince & Convert

DECEMBER 5, 2017

For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. Something amazing is happening.

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Social Media Marketing Team Upcoming 209

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

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Template Templates Marketing Sample 132

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 142

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

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Social Media Marketing Social Media Management Trends 145

Sprout Social

JANUARY 3, 2017

Sprout Product Focus: Social CRM. We’ll pull out our crystal ball and talk social media marketing predictions for 2017. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. January 4, 2017: Maintaining a Social Media CRM.

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Upcoming Social CRM Tourism Travel 63

Social Media Strategies Summit

NOVEMBER 30, 2022

But what does engaging storytelling in marketing look like? Gucci x The North Face Go Beyond Traditional Influencer Marketing. Until relatively recently, most influencer marketing has fallen into the category of impossibly good-looking people looking bored in expensive destinations. It sounds weird, but it works.

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Campaign Brands Influencer Collaboration 304

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Thanks to social media, the goals of brand marketers are within reach. What is brand marketing?

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Social Media Brands Marketing Meme 119

Sprout Social

OCTOBER 31, 2016

Professionals in the field are constantly having to evolve with their social media marketing and community management best practices. To make it easier to tune in and find a subject that interests you, we’ll post a monthly schedule of upcoming #SproutChat topics. All of the upcoming chats for November 2016 are listed below.

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Upcoming Analysis ROI Report 40

Buffer Social

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

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Small Business Newsletter Marketing Survey 94

Oktopost

JANUARY 12, 2021

Peter Drucker once said, “ Quality in a service or product is not what you put into it. ” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. CX has become an intrinsic part of the B2B marketing funnel. The people – and the product. .

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B2B Marketing Metrics Survey 101

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve.

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Conversation Strategy Social Media Marketing 101

Sprout Social

OCTOBER 1, 2022

It’s an opportunity to leverage seasonal marketing to connect with your audiences. Bringing a little autumn coziness into your marketing strategy is a great way to keep your content fresh and engaging. Whatever the reason for our pumpkin obsession, pumpkins are a great way to market to your audience this fall. bridgetlucille1.

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Marketing Sentiment Apple Trends 104

Keyhole.co

NOVEMBER 9, 2023

In this article, we’ll guide you through the 3 essential influencer marketing metrics you should be tracking for your upcoming holiday campaigns, ensuring that your efforts spread holiday cheer and deliver real results. What is influencer marketing? What influencer marketing goals can be set for holiday campaigns?

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Metrics Influencer Campaign CPA 52

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

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Campaign Content Upcoming Authentication 91

Sprout Social

MARCH 1, 2017

This month, we’re trying to answer the questions that directly impact our team’s marketing strategy. CST to make sure you stay on top of social media marketing trends and make valuable connections with peers too. Feel free to ask your own social media marketing questions in our Facebook group.

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Upcoming Yahoo Apple ROI 40

Buffer Social

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account. Then the cycle starts again!

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HootSuite Marketing Adwords Campaign 88

Social Media Strategies Summit

JULY 14, 2022

Jadis Tillery has over 22 years of marketing experience specializing in social media. She has received industry awards, is an industry speaker, and has been asked by social media platforms such as Facebook and WhatsApp to lead global product beta tests. Leveraging your community of students or employees can be very powerful!

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Education Case Study Overview Upcoming 205

Buffer Social

JUNE 8, 2022

With so many gifting occasions throughout the year, their social media marketing revolves around celebrating each giving moment, big and small. But when you have multiple people adding content, it’s important that everyone has visibility into upcoming content. ” Tip 2: Repurpose existing products and campaigns.

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Case Study Campaign Social Media Study 70

Justin Levy

JULY 23, 2010

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking 12 Cloud-Based Tools to Stay Productive Written on July 23, 2010 by Justin Levy in communications , organization , productivity , technology 2 Comments - Leave a comment!

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Products Yammer Tools SocialCast 232