Webbiquity SMM

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306

B2B Influencer Platform SMS 306

ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

Products 40

Products eBook Blogger Content management systems 40

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. What I’m Doing.

Video 200

Video Marketing ROI Buy 200

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. And this informs your marketing game plan. What is competitor analysis in marketing?

Analysis 105

Analysis Sentiment Marketing How To 105

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 126

Examples Influencer Campaign Marketing 126

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

Instagram 217

Instagram Strategy Marketing Upcoming 217

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. It is used in several areas to enhance efficiency such as customer service, manufacturing, supply chain management, e-commerce, quality assurance, product design and more.

Strategy 104

Strategy Sentiment Patterns Marketing 104

Razor Social

SEPTEMBER 11, 2019

Are you struggling with marketing productivity? If you are a digital marketer, then you must often feel like a juggler. . I know that we all spend hours of our working days logging in and out of different tools that help us manage, track, and analyze our marketing efforts. But, guess what? Editorial Calendar Tool.

Products 77

Products Marketing How To Project 77

Ignite Social Media

JANUARY 8, 2024

In the fast-paced world of social media marketing, it’s essential to stay up to date with the latest trends and terminology. As marketing professionals, you’ll want to be in the know about the buzzwords that are shaping the landscape in 2024. Great for video-centric marketing. What does UGC mean? What does CPV mean?

Social Media 124

Social Media CPA CPM CPC 124

Webbiquity SMM

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 352

Tips Marketing Privacy Influencer 352

Writtent Blog

DECEMBER 26, 2023

It’s no coincidence that the entrepreneurship and content marketing trends went up around the same time. All businesses can use content marketing, but startups need it the most. The only problem is, content marketing is a unique ballgame, especially for startups and small businesses. Doing that can actually hurt you.

Startup 97

Startup Content Marketing ROI 97

ProBlogger

NOVEMBER 15, 2023

The post Build Blog Products That Sell 3: Develop Your Product appeared first on ProBlogger. Welcome to the third weekly instalment in our series on how to sell products of your own creation, via your blog, in a world in which everyone’s reluctant to spend money. This guest series is by Greg McFarlane of Control Your Cash.

Products 30

Products eBook Blogger Content management systems 30

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

B2B 118

B2B Influencer Brands Marketing 118

Ignite Social Media

AUGUST 2, 2023

Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the opportunities and challenges that generative AI creates, and where we think the future of social media marketing and AI will take us.

Social Media 144

Social Media Marketing Microsoft Software 144

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

Social Media 179

Social Media Strategy Marketing Curation 179

Sprout Social

JANUARY 19, 2022

Just like a rocket launch, a product launch takes a lot of planning and preparation. Whether you’re launching new software or a physical product, a successful launch isn’t about luck. And our seven-step product launch checklist has you covered. Your seven-step product launch checklist: Define your audience.

Products 135

Products Social Media FAQ Sentiment 135

Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Create a productivity regimen to help organize your daily, weekly and monthly workload.

Social Media Management 103

Social Media Management Organization Products Social Media 103

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 106

ROI Influencer Marketing Survey 106

The Realtime Report

AUGUST 25, 2020

Marketing Strategies. Marketing your small business on Social Media is key to becoming successful. In this article we will discuss why small businesses need social media and tips and tricks to market your business. Lastly, we will discuss the difference between advertising and marketing on social media. Ads Are Easy.

Small Business 251

Small Business Social Media Strategy Marketing 251

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. And yet, 43% of marketers say they still feel siloed.

Strategy 122

Strategy Brands UGC Marketing 122

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 109

Team Hubspot Marketing SMS 109

Ignite Social Media

AUGUST 2, 2022

Here are 7 surefire TikTok Marketing strategies. Before you dive head-first into TikTok’s marketing strategy, it’s important to determine whether a presence on the platform and the subsequent time and money invested, makes business sense for your brand. You need to have a solid strategy in place, which is where we come in.

Strategy 175

Strategy Marketing Banking Influencer 175

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? And if you’re an influencer, blogger or publisher with a dedicated following, there are likely affiliate partnership opportunities available to you today. Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme.

Affiliate marketing 134

Affiliate marketing Affiliate network Marketing Blogger 134

Ignite Social Media

SEPTEMBER 30, 2021

In fact, brands should be prepared for other changes that could impact their social media marketing performance. If the current Instagram product is leading to mental health issues for those over the age of 13, what might it do for those even younger? But they’ve also required changes from social media marketers.

Social Media 172

Social Media Facebook Marketing Proposal 172

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Using Other Digital Marketing Tactics on Your Social Media Platforms. Publishing Excessive Amounts of Content.

Social Media 200

Social Media Marketing Trends Communities 200

Sprout Social

AUGUST 26, 2021

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

Research 144

Research Social Media Airlines Marketing 144

Convince & Convert

NOVEMBER 16, 2023

In that time, I had never been to Content Marketing World. My Greatest Takeaways from Content Marketing World 2023 The Monday after returning home, my boss asked me a simple question: What were your biggest takeaways from the conference? Heck, why does content marketing even exist if not for this very reason?

Content 78

Content Marketing B2B SEO 78

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency. This is especially important as AI tools also provide brand insights vital for cross-organizational teams like customer experience and product marketing.

Policies 108

Policies Marketing How To Guidelines 108

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Video 144

Video Social Media Strategy Film 144

Ignite Social Media

APRIL 2, 2020

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. As with any platform new to the ad space, advertising on TikTok is limited to brands with larger marketing budgets.

Marketing 217

Marketing Authentication Trends Feed 217

Sprout Social

APRIL 4, 2023

Is it because they’re easier to create or do they contribute to the marketing goals of the brand? Consistently publishing ephemeral content can help increase brand awareness by creating a frequent, low-lift touchpoint with your audience to stay relevant in their minds. Or to quickly connect and share updates with your following.

Strategy 116

Strategy Content How To Marketing 116

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? This is especially true if your recent marketing push fell flat or your engagement rate is low. Too many businesses are caught in a trap of ad-hoc marketing. Too many businesses are caught in a trap of ad-hoc marketing. What is a marketing campaign, exactly?

Campaign 137

Campaign Engagement Marketing Hashtag 137

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 89

Marketing Privacy Policies Issues 89

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 Vanity metrics in social media marketing In social media marketing, vanity metrics include follower count, likes, and comments. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107