yMarketingMatters

OCTOBER 2, 2017

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps. And check this out: What Do Top Marketers Think About Mobile Marketing? I think we need to pay attention!

Mobile 140

Mobile SMS Hitwise Marketing 140

yMarketingMatters

SEPTEMBER 8, 2014

In my experience with my clients, I see that these business owners often make one or more of the following mistakes in their marketing efforts: 1. One important advantage of social media marketing is that it enables you to target a particular, specific audience. Aiming at the Wrong Audience. Advertising Rather than Engaging.

Social Media 262

Social Media Marketing B2B Advertising 262

yMarketingMatters

FEBRUARY 25, 2013

Your business can be thought of as the working apparatus, whereas your brand is how people perceive you, the product and/or service, your advertising, and other aspects of your business model. Facebook Marketing Strategies to Build Your Business and Brand. Relate to the Niche Instead of Push Marketing. Insist on Activity.

Strategy 226

Strategy Brands Facebook Real Estate 226

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Where to use video marketing in social media networks: Facebook and Facebook Video Advertising. 73% of U.S.

Video 100

Video Vimeo Marketing YouTube 100

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of email marketing for business: Low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 216

Tips Smart Phone Marketing Mobile 216

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definately be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 231

Mobile Smart Phone Marketing Adwords 231

yMarketingMatters

JANUARY 23, 2013

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.

Tips 178

Tips Smart Phone Marketing Mobile 178

yMarketingMatters

JUNE 4, 2013

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. SoLoMo Marketing Takes Center Stage.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

APRIL 15, 2013

Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business. Mobile marketing should definitely be an integral part of your overall marketing strategy. Now is the time to get on board with mobile marketing and mobile business.

Mobile 100

Mobile Smart Phone Marketing Adwords 100

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer, your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals! Media Panel.

Conference 130

Conference Hotels LinkedIn Consultant 130

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. When you’re thinking about how to promote your business, it can be really tempting to focus solely on your products and services. Again…think Person-to-Person marketing. Individuals.

B2B 178

B2B Loyalty Conversation Buy 178

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. When you’re thinking about how to promote your business, it can be really tempting to focus solely on your products and services. Again…think Person-to-Person marketing. Individuals.

B2B 130

B2B Loyalty Conversation Social Media 130

yMarketingMatters

APRIL 30, 2014

Linkedin Update: Product and Services Page Removed. On April 14 the Linkedin Products & Services Tab was removed from LinkedIn Company Pages! In its place, Linkedin is recommending two alternatives to share information on your products and services. Take a look at the new page layout.

LinkedIn 210

LinkedIn Social Media Twitter Facebook 210

yMarketingMatters

JUNE 20, 2014

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. Here are the top ones: 1. Community Growth & Sustainability. Keep tracking them. Now its YOUR TURN!

Small Business 263

Small Business Social Media How To ROI 263

yMarketingMatters

OCTOBER 25, 2013

As with all advertising and marketing, the metrics to gauge success depends on what you are trying to accomplish. Reach is a good indicator of how well you are getting your product or business name out there, and INTO PEOPLE’S NEWSFEED. Most of these metrics can boil down to (1) Reach and (2) Engagement.

Engagement 271

Engagement Facebook Metrics Loyalty 271

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 4, 2013

Consider the following important factors with each: The product or service you are offering and the available human and financial resources at your disposal. It’s a place people can go to leave a message, browse through business products and photos, or chat with you online. There are over 230 million LinkedIn users and 2.7

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

yMarketingMatters

OCTOBER 12, 2019

Also known as “CONTENT MARKETING” — A strategic marketing approach to attract and retain customers by consistently creating and distributing relevant and valuable content and drive profitable customer action. Content Marketing Institute ). Simple, but effective SEO techniques: Research your target market.

Content 130

Content Paid Search Digg SEO 130

yMarketingMatters

OCTOBER 22, 2014

SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. A few years ago it was very difficult for a small business owner to compete with big businesses and their marketing budgets for advertising and exposure. It outshines traditional marketing. Social media is not a fad.

Social Media 252

Social Media Small Business Compete Mobile 252

yMarketingMatters

OCTOBER 26, 2018

We are focusing on growing your business in a DIGITAL WORLD , and will cover all aspects of Digital Marketing. If you are a business owner, entrepreneur, marketer your investment in your business and knowledge will be remarkable. Stand out in your crowded market and achieve your career and business goals!

Conference 100

Conference Hotels LinkedIn Consultant 100

yMarketingMatters

APRIL 10, 2019

Think P2P :: Person-to-Person marketing. How to reach that END GOAL…closing that sale…is at the heart of any marketing strategy. When you’re thinking about how to promote your business, it can be really tempting to focus solely on your products and services. Again…think Person-to-Person marketing. Individuals.

B2B 100

B2B Loyalty Conversation Social Media 100

yMarketingMatters

APRIL 11, 2014

It seems I have been writing a lot of social media “update” blogs recently: Linkedin Update: Linkedin Products & Services Page To Be Removed and Facebook Update: New Layout for Business Pages. Blog Marketing Social Media Marketing Twitter marketing for small business marketing strategy Tips twitter marketing twitter tips'

Twitter 243

Twitter Real Estate Small Business LinkedIn 243

yMarketingMatters

NOVEMBER 9, 2017

He is a marketing genius. He has a deep understanding of the human psyche which is a winning formula for successful marketing. It’s very important to focus on a niche market as opposed to a broad market or industry. The smallest viable market is the biggest insight any company can have. His answer: .

Conference 124

Conference Price Compete SMS 124

yMarketingMatters

MARCH 9, 2015

Product Ads. Product ads is designed to help businesses promote a variety of products, or their entire catalog across all devices used by their customers. Using this solution, your business can highlight and promote more products. Targeting allows Facebook to deliver the most relevant products to your audience.

News 100

News Social Media Mobile Notification 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, and invitations. Or you can create custom image sizes.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

September saw some great social media updates for marketers. Here are the most important updates you should be aware of to improve your social media marketing for your business: Facebook. You can also design header templates, marketing materials, documents, presentations, invitations and ads. And its FREE! www.canva.com.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

JUNE 4, 2016

Its live video streaming tool instantly delivers an outlet for important content distribution – perfect for small business and marketers all over the world (provided you have a good connection). Great news for marketers looking for better ways to express themselves on Twitter. Get early access to new feature.

Social Media 100

Social Media URL Badge Small Business 100

yMarketingMatters

APRIL 7, 2016

March saw a few relevant new social media updates that will help you to be more effective, resourceful and efficient in your social media marketing for your business. Facebook has long had a News Feed algorithm , one that has drawn the ire of users and marketers alike. Here we go…. Now, Facebook-owned Instagram is following suit.

Social Media 100

Social Media Real Estate Metrics Feed 100

yMarketingMatters

MARCH 30, 2014

On April 14 Linkedin Products & Services Tab will be removed from LinkedIn Company Pages! Until then, you can edit existing products and services, but you will not be able to add new products and services. So, on April 14 : Your LinkedIn Products & Services pages will go away (disappear). Yes, that’s right.

LinkedIn 223

LinkedIn Products Real Estate Repository 223

yMarketingMatters

DECEMBER 6, 2015

Facebook rolled out quite a few exciting updates in the last month, mainly with the aim of making marketing easier for local business owners. What’s great about local awareness ads, is that they help Facebook users to find more useful products or services nearby, and it helps businesses to reach out to this market.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JUNE 22, 2012

While social media marketing like Facebook, Google+, Pinterest, Twitter, and LinkedIn are getting tons of interest, email is still KING. Obviously for email marketing to be effective, you’ve got to possess a list, right? Use an Email Marketing Service Provider. Email is used far more than Facebook and Twitter combined.

List 217

List Organization Tips Newsletter 217

yMarketingMatters

JULY 12, 2018

Here’s my list of the TOP benefits that you will experience by using social media for your business: Raise awareness of your products and/or services. Top Benefits of Using Social Media for Business. Build an engaged community of fans and customers. Drive visitors to your website. Increase brand awareness. Increase leads. Boost sales.

Social Media 130

Social Media Education Engineering Meeting 130

yMarketingMatters

JULY 12, 2018

Here’s my list of the TOP benefits that you will experience by using social media for your business: Raise awareness of your products and/or services. Top Benefits of Using Social Media for Business. Build an engaged community of fans and customers. Drive visitors to your website. Increase brand awareness. Increase leads. Boost sales.

Social Media 124

Social Media Education Engineering Meeting 124

yMarketingMatters

FEBRUARY 8, 2018

Like email marketing, you can get people to opt-in to receive updates from your company Page via Facebook Messenger. Here’s the video explanation from Marc Hull, director of Product Management at Facebook.]. Learn how to advertise on the network. As always, please leave your comments or questions below!

Feed 145

Feed Feedly News Facebook 145

yMarketingMatters

MAY 22, 2016

Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients. Traditional marketing is a one-way conversation – the marketer talking ‘at’ the potential customer. Now that’s marketing people can get involved with. Inbound equals interactive.

Marketing 157

Marketing Survey Discount Loyalty 157

yMarketingMatters

MAY 29, 2018

Let’s get right to it: If you’re a brand using social media to raise awareness of your products and services, build an engaged community of fans and customers, and drive visitors to your website, you really need to be updating all of your channels once a day, every day. An employee or customer using the product. Popular misconceptions.

Social Media 113

Social Media Real Estate Curation Syndication 113