Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. The next time you write marketing copy: Use “you” instead of “we”. Segment your target markets.

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Content Brands Findability Marketing 124

Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

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Influencer Campaign Marketing Fashion 100

Waxing UnLyrical

MARCH 12, 2014

For marketers, memes may have come to represent something very different: an “in” with the “Internet culture” crowd. What we’re talking about here is memejacking: another of those made-up-sounding words that has come to have a welcome place in the marketer’s toolkit. Memejacking: How to Get Started Marketing with Memes.

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Meme How To Marketing Community building 191

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

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Marketing Wikimedia Startup Public Domain 250

Waxing UnLyrical

APRIL 6, 2016

Influencer marketing is more than just a buzzword. According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Like most other things in the digital marketing space, garnering the support of influencers in your niche takes time , and sustained effort.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

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Influencer Marketing Banking Communities 100

Waxing UnLyrical

JANUARY 20, 2016

Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. What is it about your product or service that is unique or sets it apart? Who is the target audience that your products or services are being marketed to? Identity/Branding.

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Strategy Tips Marketing Project 100

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe.

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Marketing B2B Meme Organization 100

Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

AUGUST 5, 2015

I’m not sure that its uniqueness has as much to do with its product offering as it has to do with its audience. Leah Fein-Roque , who specializes in tech PR and digital marketing understands the Snapchat appeal personally: “I have a 21, 19 and 16 year old using it mostly for everything including texting.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

FEBRUARY 5, 2014

One product contained Talc. Pete got to work with the help of his daughter Jessie, a local dog groomer, and son Dusty, finding a way to create a superior waterless product to wash dogs without “bath time battles.”. Having persuaded Rod, Pete moved on to the larger market. Natural Pawz immediately took to the product.

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Startup Class Eventful Retail 237

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. It’s pretty simple: if you sell fitness products (continuing that scenario), you should ask the buyers to send in their photos of themselves exercising while using your products.

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Company Brands UGC How To 210

Waxing UnLyrical

JUNE 12, 2013

Marketing, word-of-mouth, and online commentary are just a few examples. Back in October 2012, I wrote a post with a similar theme to this piece entitled Tell Marketing: The Customer Experience Begins With Them. Obviously, marketing has its own objectives — to drive new customers, to establish awareness, etc.

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Film Metrics Flickr Loyalty 258

Waxing UnLyrical

MAY 10, 2018

Alternatively, by creatively weaving in messages of empowerment, Uplift is gaining national recognition and appealing to a market untapped and ignored by other studios. snack bar market is estimated to be valued at 6.8 Takeaway: When approaching your communication strategy, go beyond explaining product or service attributes.

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Brands Apparel Creative Commons Consultant 183

Waxing UnLyrical

MARCH 25, 2013

They do something I always say is more important than marketing. Great product. And while their pricing seems around the top third when looking at the yogurt offerings in the store, enough people view it as reasonable to have product flying off the shelf. We sort of have a problem with giving away product. Great service.

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Travel Price Consultant B2B 254

Waxing UnLyrical

MAY 17, 2019

In the competitive market space within an ever-evolving digital age, prioritizing customer experience is arguably the most efficient way to stand out of the crowd for businesses. 2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool.

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Trends Survey Template Templates 175

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

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Content Marketing Research Survey 20

Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. Whether you are selling a product or service, this helps define your target audience. Whether you are selling a product or service, this helps define your target audience. Why are they using it?

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Content Case Study Consultant Buy 100

Waxing UnLyrical

FEBRUARY 19, 2013

Investigate a specific market so you have less competitors and more specialization. But I’m also not going to position as a full-service marketing firm. Perhaps the trickiest dimension, I have had a hard time figuring out the exact balance between production and assessment. Sales vs. production. Play EVERY show.

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Education Project Exercises Startup 235

Waxing UnLyrical

MARCH 31, 2019

After working on Welcome to the Machine: A Primer on AI for Marketers (coming later this year), for almost a year now, I can offer you some quick insights that may help. Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Or worse, that AI will end civilization? Will people (e.g.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

NOVEMBER 20, 2018

Marketing and Communications are converging as PR is poised to evolve radically over the next decade. Thanks to the latest technologies, PR now has the potential to be a data-driven powerhouse that maps to real business results, earning a seat at the table alongside Marketing generally, or, at least, other important marketing activities.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

AUGUST 10, 2016

No matter how compelling your product copy, or how glowing your product reviews, there are some details that can really only be captured in a photo. Did you know 44% of customers research a product online before they purchase in-store? Denise Chan is a Content Marketing Manager at Bitly. And those details matter.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

AUGUST 8, 2019

With such a huge audience drawn from all over the world, businesses too have not lagged behind in setting up their Instagram accounts to showcase their brands, products and services to the young and affluent. It’s really very important to define the goals to achieve measurable success on Instagram. Image via Pexels.

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SEO Instagram Exercises Small Business 169

Waxing UnLyrical

MAY 29, 2013

John Friedman disagreed, stating influence and knowledge-sharing are two different things: After a free-wheeling discussion on Klout, we moved on to talking about Traackr’s new product, Influencer Network Analysis. As always the full #measurePR Transcript, May 14, 2013 is available.

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Klout Analysis Influencer Conversation 225

Waxing UnLyrical

DECEMBER 13, 2012

Five years ago, any method of raising capital for a project would generally require a substantial profit share once the product came to fruition. The concept is simple : a budding entrepreneur or artist creates a video explaining their idea for a product or project and posts it to the website ( like Dan Cohen did ). Be transparent.

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Wikimedia How To Banking Wireless 204

Waxing UnLyrical

JANUARY 3, 2013

Basically what you do with this app is build up reward points by just scanning the bar code on specific products from select stores. Once you’ve scanned a sufficient amount of products, you redeem enough points for gift cards and other related prizes. A large part of marketing is about gathering and analyzing information.

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Crowdsourcing Price Airlines Survey 217

Waxing UnLyrical

JUNE 4, 2014

Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. In the realm of marketing, learning is the name of the game no matter what your goal is. It’s been a heck of a ride! Image: mayeesherr. (in

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Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 17, 2016

But it’s not uncommon for marketing professionals and other business consultants to get creatively and occupationally stuck on a hamster wheel, partly as a result of things we do to ourselves and our industry as a whole. An experienced startup investor once told me, “Marketing is a race to the bottom.” How can we improve?

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Consultant Industry Collaboration Project 0

Waxing UnLyrical

JULY 29, 2013

Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Why: In this guest post for WUL, Dan Cohen explains why marketing your start-up requires you to focus on a very specific meaning for your company. A weary mind is incapable of focus and productivity. Making a Little Noise about Productivity and Creativity.

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Consultant Flickr Energy Resources 191

Waxing UnLyrical

OCTOBER 5, 2011

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. They are the middle men, selling your products to the end-user. You spend a lot of time calling on the business, trying to get them to buy your product. Get the word out about your product. Guest post by Ken Mueller.

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B2B Sports Flickr Retail 206

Waxing UnLyrical

MARCH 21, 2019

If we lose sight of the reason people are purchasing our product, it won’t matter that we’ve been in business for 85 years, or that we’re the most innovative company in the industry, or how well we take care of our employees. Matt LaCasse is a digital media marketing specialist for Inter-State Studio in Sedalia, Missouri. Soothsayer.

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Meme Training Flickr Discount 250

Waxing UnLyrical

JULY 18, 2019

Forbes has found that today’s marketing strategies place a strong emphasis on influencers. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. Image by Diggity Marketing via Unsplash, CC0.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

APRIL 4, 2019

This means, there will never be a point where you can simply focus to your product or service, you have to maintain those relationships and engagement or your community will disappear. She is an experienced marketing and communications expert.

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Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JANUARY 3, 2012

Whether an aspect of your service, a flagship product, or an innovative process, most of your competitors will choose to roll with rather than reinvent the wheel that made you famous. ” And not in your eyes, but in the eyes of the market you’re targeting. They need to know why they should keep buying from you, too. .

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

NOVEMBER 17, 2014

Why: Do you want to know how to price your products more effectively? 10 Must Read Content Marketing Posts for 2015. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Image: Sung Ming Whang via Flickr, CC 4.0.

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Syndication Price Consultant Flickr 202

Waxing UnLyrical

AUGUST 4, 2011

The set of three commercials originally showed: a white woman who likes to use the product after the gym and says something about her BFFs, a Hispanic woman who has an accent and cries, “Ay-yi-yi,&# and. The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way.

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Insurance Price Campaign Flickr 240