Small Business Mavericks

JULY 22, 2014

point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service: gamification is exciting because it promises to make the hard stuff in life fun. What a difference some good music makes!

Marketing 122

Marketing Small Business Applications Strategy 122

Small Business Mavericks

JUNE 10, 2012

If you have a product or service that caters in part to people over the age of 65, you might find your audience on Facebook. When Internet marketing first started picking up speed (back in the 1990s), few marketers thought about market segmentation. You can do the same thing with e-mail and other marketing tactics.

Facebook 156

Facebook Marketing Products Social Media 156

Small Business Mavericks

JUNE 14, 2012

Many small business owners don’t have the budget or the resources to manage their own online marketing strategy. But the importance of such a strategy is something that I like to stress because we are fast approaching a time when having no online marketing strategy at all is sure suicide for your business. Not by a long shot.

Strategy 156

Strategy Marketing Small Business Research 156

Small Business Mavericks

DECEMBER 26, 2012

It seems that some electronic products manufacturers are considering the introduction of $99 tablets. Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. Have you started marketing to this marketing yet? I think it could.

Marketing 156

Marketing Small Business Mobile Price 156

Small Business Mavericks

SEPTEMBER 12, 2013

One of the growing interests among serious Internet marketers is the task of creating personas. This is an important task for many marketers because it tells you who your audience is. You would get your online marketing started on the right track if you created a profile of each of the personas your company serves.

Marketing 101

Marketing Construction Small Business Industry 101

Small Business Mavericks

JUNE 6, 2012

Our 4-step online marketing strategic plan is real simple. Identify your strengths and weaknesses and make a list of your core products and services. But if you are serious about marketing online , then you have to be serious enough to take the proper steps to get you to your goals. Small Business Mavericks can be your road map.

Marketing 164

Marketing Small Business Course Research 164

Small Business Mavericks

FEBRUARY 6, 2011

» Is E-mail Marketing More Effective Than Social Media Marketing? It seems that e-mail marketing is still one of the most efficient and cost effective channels available to businesses – that’s both online and traditional brick and mortar businesses. Are The Yellow Pages Outdated?

Social Media 187

Social Media Marketing Small Business Case Study 187

Small Business Mavericks

SEPTEMBER 9, 2014

Marketing Pilgrim’s Cynthia Boris asks that question in her post “ Most moms watch video on their smartphone…but what are they watching? And I would be pretty safe in betting that any business has the potential for a few good tutorials explaining how to use their products or services. How-To/Tutorial Videos.

Video 111

Video FAQ Marketing Mobile 111

Small Business Mavericks

FEBRUARY 12, 2013

For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere. The goal of marketing is to increase your bottom line. And you want your old customers to buy new products. That’s why you have a marketing strategy.

SEO 93

SEO Marketing Engineering Buy 93

Small Business Mavericks

NOVEMBER 1, 2013

At least, that’s what Experian Marketing Services says. If you have a product that would appeal to that demographic, then the place you need to be is online. Does that change how you view online marketing? Will you change how you’ve been marketing to young moms? Young moms.

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

AUGUST 16, 2012

Content marketing can take place on your website or offsite. In fact, for the best results you should incorporate both onsite and offsite marketing strategies. But where do you find your offsite content marketing sources? You can write guest content for other bloggers within your niche or that serve the same market.

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

NOVEMBER 3, 2015

When it comes to marketing a small business online, there are certain tactics that appear to stick around. These online marketing tactics are not anything new, and they seem to be important enough that the end of nowhere in sight in terms of their viability, effectiveness, and importance in the small business Internet marketing arsenal.

Marketing 70

Marketing Small Business Engineering Forums 70

Small Business Mavericks

APRIL 10, 2015

Does that mean my idea of the biggest marketing mistake is wrong? Many of the ‘biggest marketing mistakes that show up on search could fit into this category because the biggest marketing mistake you can make is this: Failure to provide what is promised. Not necessarily. It also could be the result of poor site design.

Marketing 70

Marketing Advertising Sites Products 70

Small Business Mavericks

MAY 16, 2012

If you are looking to see how a coordinated social media marketing campaigns looks, then there is probably none better than that put together by Ikea. The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

MARCH 6, 2012

If your business has an online presence then you are now in a very competitive market. The news is not all bad however, you can compete, and these four low cost online marketing strategies can help you to increase traffic, market awareness, and hopefully, profits.

Cost 173

Cost Strategy Forums Compete 173

Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. This really does level the playing field between big business and small business.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

JULY 25, 2014

If you are anywhere close to one of those regions it would be very helpful in seeing how your own products or services have trended over the last ten years. It’s a good way to see how trends grow and die all over the world and give a larger perspective on marketing and local search. Local Search Is Usually Mobile.

Marketing 87

Marketing Mobile Trends Engineering 87

Small Business Mavericks

FEBRUARY 24, 2015

It is all that, but as Louisa Chan says recently on Copyblogger, “it is evolving into a lead generation and publishing hub for content marketers.” Commit to your production schedule — building something takes consistent effort over time, and building online authority is no different. It’s basic and foundational.

LinkedIn 70

LinkedIn Content Marketing Curation 70

Small Business Mavericks

JANUARY 30, 2015

We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies of people “just like us” successfully using a product/service/process prove the value of that product/service/process for “us” Case Study Guidelines.

Case Study 70

Case Study Study Guidelines Marketing 70

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

APRIL 13, 2012

Is video marketing a useful SEO tool? There has long been a belief that videos need to promote your brand, and products if product orientated. It’s also a great way to utilize an offline marketing event for online purposes. In the mean time, watch that video and consider its marketing potential.

SEO 105

SEO Video Marketing Engineering 105

Small Business Mavericks

MARCH 10, 2011

And apps are flexible products. Tags: apps , customer service , iPhone , iphone apps , small business This entry was posted on Thursday, March 10th, 2011 at 11:48 am and is filed under Mobile Marketing for Small Business. It may already be. You can use them for so much. You can follow any responses to this entry through the RSS 2.0

Small Business 189

Small Business iPhone Marketing Case Study 189

Small Business Mavericks

APRIL 26, 2013

Online marketing has increasingly grown since its inception in the early 1990s. Built entirely for sharing images, marketers have used it to embrace the challenge of sharing product images and driving traffic to their websites. Images are great marketing. And that’s why images are such powerful marketing tools.

Marketing 93

Marketing Small Business YouTube Buy 93

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? And that’s why marketing is important. E-mail marketing is one strategy for making that happen. One grocer is using e-mail marketing and getting a 55% open rate on its e-mails. Everyone needs groceries.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

JULY 3, 2013

Here’s an interesting story about a book marketer using one of his characters to keep readers interested in his story. I think this might work fine for marketing books, but what about businesses? But should your business create a character for Twitter that you can use as a marketing gimmick? And Homer Simpson.

Twitter 98

Twitter Marketing Communities Company 98

Small Business Mavericks

FEBRUARY 12, 2015

The lines are getting blurry between the traditional business categories that separate things like customer service, reputation management, and marketing. This is very apparent in retail, with the current omni-channel expectations of consumers armed with a smartphone and not afraid to use it to research products while waiting in line.

Retail 70

Retail Marketing Reputation Research 70

Small Business Mavericks

APRIL 2, 2014

Use your joke as a branding tool – Some of the most successful commercial April Fool’s jokes involve brands introducing fake items for sale, new product lines based on previous successful ones, and jabs at the competition. Small Business Internet Marketing April Fool''s Branding jokes marketing'

Discount 101

Discount Marketing Small Business Class 101

Small Business Mavericks

APRIL 28, 2012

Marketing was hard work, and it didn’t always come cheap either. It has taken a long time, but those same bricks and mortar businesses are now turning to the Internet to market their goods and services. Their social media marketing campaigns have failed miserably and they are at a loss to understand why.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

DECEMBER 17, 2013

Story marketing is becoming more and more important as more businesses discover how to do it properly. Therefore, while your product or brand is being positioned to solve the problem, your story must be effective in making it clear that the real hero is your customer. Branding brand positioning story marketing'

Brands 101

Brands Marketing Questions Products 101

Small Business Mavericks

OCTOBER 7, 2011

But should we consider it content marketing? That’s an interesting question and it really gets to the heart of what exactly is content marketing. Content marketing goes beyond your own Web properties. When you build a web page for your website, that’s content marketing. So let’s answer that question.

Google 105

Google Content Marketing Questions 105

Small Business Mavericks

AUGUST 21, 2012

One marketing concept that has caught on and become very popular in the last couple of years is the idea of content curation. Most curation platforms allow publishers the ability to select content published on a variety of websites for distilling into one product. Until then, online content curation is a useful marketing concept.

Curation 93

Curation Paper.li Content Marketing 93

Small Business Mavericks

FEBRUARY 29, 2012

Online marketing and SEO are really trying to achieve the same results – they just go about it differently. Some will argue that SEO is part of an online marketing strategy whilst others will argue the opposite, online marketing is part of an SEO strategy. SEO helps to sell your marketing strategy.

SEO 105

SEO Press Release Marketing Small Business 105

Small Business Mavericks

APRIL 10, 2011

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. Contact Us | Home Site Map | Legal Notices Small Business Mavericks is a part of Melberg Marketing, Inc © 2006 – 2010 Melberg Marketing, Inc., You must be logged in to post a comment.

Small Business 156

Small Business Case Study Press Release Marketing 156

Small Business Mavericks

OCTOBER 4, 2011

What is the beginning of Internet marketing for your small business? Effective Internet marketing begins long before you start building your website. Internet marketing begins with research. You should research important keywords for your business so that you can determine your search engine marketing needs and strategy.

Marketing 98

Marketing Research Small Business Newsletter 98

Small Business Mavericks

DECEMBER 4, 2011

That my friends, is email marketing. Email marketing campaigns, according to some skeptics is dead. There are literally thousands of people using facebook and email marketing to promote their businesses. It is good for businesses to promote their product. Email marketing and Facebooking are in the same boat.

Facebook 114

Facebook Marketing Advertising Course 114

Small Business Mavericks

OCTOBER 25, 2012

Are the people you talking to not interested in your product or services? Are they the right market for what you have to offer? Sometimes all it takes a little tweak here and there to get your marketing message on track. Perhaps your message is slightly off kilter. Other times, you might have to overhaul the entire campaign.

Marketing 79

Marketing Small Business Consultant Training 79

Small Business Mavericks

JANUARY 29, 2015

There have been a number of video marketing posts with helpful links on this blog. Knowing your customer is foundational to every marketing message. Next, make sure that the video is actually going to be viewable – and that means all the technology has to be correct from production to viewing format. What do you think?

Video 70

Video Film Marketing Survey 70