Janet Fouts

FEBRUARY 26, 2015

Here are a few tips to make the time you spend working on social media marketing tasks, and your entire day, more useful to everyone. Lingering over a dancing pig video on Facebook is the kiss of death to productivity. What you learn here will inform everything you do in marketing. Doesn’t your job? Meditate, take a walk.

Social Media 70

Social Media Marketing RSS Study 70

Janet Fouts

SEPTEMBER 16, 2019

However, the trend in marketing is focused on big data, filtered and sifted, often to get the results that validate our company and products rather than to divine what the customer wants. For decades brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

But much of the research we do when marketing products and services is focused on big data, filtered and sifted, often to get the results we are looking for rather than to divine what the customer wants. For decades, brands have focused on selling the product on hand rather than identifying and filling the needs of the consumer first.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Janet Fouts

JULY 4, 2020

to hear how drawing from diverse points of view improves the products and services as well as the corporate culture at HP. This week I’m talking with Lesley Slaton Brown, the Chief Diversity Officer at HP, Inc. About Lesley Slaton Brown. in addition to the 2016 Multicultural Leadership Award by the National Diversity Council.

Project 144

Project Training Education Engineering 144

Janet Fouts

SEPTEMBER 16, 2014

As marketers we are often focused on the end goal, to make our product appealing to consumers. To be brutally honest, our goal is often to make consumers see the value in our product and not someone else’s, and we want to narrow the product line to the one thing everyone universally wants, right? Probably not.

Social Media 153

Social Media Focus Group Research Social Networking 153

Janet Fouts

AUGUST 27, 2018

I’ve been known as a digital marketer for well over 20 years. Social media is an amazing marketing channel and I love the challenge and constant learning curve. I’ve often coached people in how to take a mindful approach to how they market and run their businesses.

Social Media Management 104

Social Media Management Team Study Meeting 104

Janet Fouts

SEPTEMBER 12, 2015

US: #1 Marketing for Small Business. #1 1 Direct Marketing. #9 9 Marketing. #15 15 Marketing and Sales. #20 Canada: #1 Direct Marketing. #8 8 Marketing. #10 10 Marketing and Sales. #12 Old school marketing is on it’s way out. Welcome to Mindful Social Marketing.

Small Business 70

Small Business Authentication Newsletter Discount 70

Janet Fouts

FEBRUARY 12, 2014

Do they just walk up to someone at random on the street and say “Hi, my name is Jill and you’ve GOT to buy this product!” Any good sales person gets to know their market first and how their product solves their pain points. No, they never do that. They use what they learn there to make an intelligent approach.

Social Media 159

Social Media Social Networking Buy Project 159

Janet Fouts

DECEMBER 12, 2014

IF you search for products on Facebook. Some serious re-training will need to happen for consumers to start thinking about searching for products and services. Use Facebook as just another social media network in your toolbox but not as the be-all end-all of your marketing campaign. A virtual focus group for product development?

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

MAY 7, 2016

An influencer must have a verified Facebook page and tag the marketer's page in any post that mentions a third party brand, product, or sponsor.

Guidelines 70

Guidelines Influencer Brands Facebook 70

Janet Fouts

MAY 5, 2014

More often than not brands post about their product, or maybe–just to be different–share a user comment about how great their product is. People relate to other people, not sales pitches and marketing jargon. It’s not your brand or your product either. ” Yeah, that doesn’t happen to me much either.

Exercises 142

Exercises B2B Social Media Social Networking 142

Janet Fouts

AUGUST 18, 2014

It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation. I recently had an issue with a purchase at Whole Foods market. No big deal really, but I expressed my disappointment online.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Janet Fouts

DECEMBER 14, 2011

Learn about issues with your own products or the products of a competitor and put the fires out before they get big. Look for questions about features your customer base would like to see and be the first to bring it to market. Keep an eye out for questions around your industry for 3 main reasons.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

APRIL 18, 2012

Quit marketing. What a missed opportunity to learn more about your market, what they like, and what value they might be able to add to your Facebook community! To feature case studies or examples of real people who have impacted you, your product or the world. Scan it, extract information and move on. Like me back.

Engagement 141

Engagement Facebook Case Study Focus Group 141

Janet Fouts

APRIL 29, 2013

Global Social Media Marketing, Cisco Systems. Marilyn Lin Director, Product Intelligence & Enablement, Salesforce.com. We talked a bit about Vine and how it is being used by a broad scope of people, from filmmakers to big brands and marketers, even some Twitter and Vine resumes or request for product information.

Social Networking 138

Social Networking Yammer LinkedIn Resources 138

Janet Fouts

APRIL 18, 2014

Especially in social media, taking the time to actively notice what’s going on before engaging can lead to a more focused, enlightening and productive experience for everyone. Better awareness of the needs of your market. What your customers want. What your business and your family needs. Develop deeper relationships.

Energy 144

Energy Social Media Social Networking Issues 144

Janet Fouts

OCTOBER 25, 2010

Identifying phrasing and keyword response can tell you a lot about how your messaging is working and your target market too. This is a good way to identify trends or product perception so you can take action to correct misconceptions or adjust your phrasing to fit the market’s vocabulary. Why was that? Say thank you.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

NOVEMBER 6, 2013

I frequently do hangouts to meet with clients and potential clients, and I co-host a weekly hangout on-air called The Friday Hangout with Steve Farnsworth and Adam Helweh featuring industry leaders in digital marketing and we have a pretty good following. Currently the product is in beta. How do I play? Did you get an invite yet?

Google 142

Google Domain Name Insurance Guidelines 142

Janet Fouts

NOVEMBER 29, 2010

If it’s all about marketing,buy my product, help me get to 1million followers it’s not all that valuable to the discussion now is it? Now granted, sometimes this is a two second decision, but taking the time makes all the difference in the quality of the conversations we have in our social networks.

Social Networking 133

Social Networking Buy Social Media Conversation 133

Janet Fouts

MAY 30, 2012

I’m sure many in the search marketing world will echo the sentiment that Google+ participation has initially felt like an obligation because of the potential impact on search visibility. Search Marketers must know the details to properly advise clients.

Google 133

Google Social Media Sentiment Conversation 133

Janet Fouts

OCTOBER 2, 2012

The product is the service they sell, and not their users. Just like when Twitter started the first to use App.net are the early adopters, people like me who test products before suggesting to clients. Founder Dalton Caldwell created this new network–known to fans as ADN– a mere 12 weeks ago as an ad-free, real-time social network.

Twitter 131

Twitter Vimeo Notification Applications 131

Janet Fouts

SEPTEMBER 5, 2011

These can be set up to listen for mentions of you, your business, your competitors and your market. Or it can be a tremendously fun and un-productive time suck. Set up good social listening tools. Let these tools bring the news to you. Hire somebody who has a demonstrated social media presence and track record. Bottom line?

Social Media 127

Social Media HootSuite Energy Applications 127

Janet Fouts

JANUARY 4, 2011

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. You want an answer, to know what your competitor is doing or how their customers feel about their product? They’re businesses. What’s it good for?

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

AUGUST 3, 2011

It is not OK (in most cases) to use a tweet chat stream to market your own product or services. If the chat is a wine tasting session, let people know what wine you’re tasting before you tweet your tasting notes. This isn’t about you. YOu might want to let people know you’ll be participating in a chat in advance.

How To 195

How To Hashtag Tweetdeck Upcoming 195

Janet Fouts

FEBRUARY 25, 2013

If you’re an author and you want to learn about how to market your book. Productivity experts, and those of us who learn from them, participate in #ProdChat. This gives you an opportunity to deepen your relationship with these influencers through conversation and invite them to engage in other ways. Bookmarket Chat.

Twitter 141

Twitter Hashtag Influencer Compete 141

Janet Fouts

JANUARY 10, 2013

Knowledge of the product and industry. Understands competitors their products and markets. Willing to listen to what the market wants and what their issues are. Knowledge of the product and industry. Understand competitors, their products and markets. What are the traits of a good sales person?

Social CRM 144

Social CRM Hubspot Patterns Focus Group 144

Janet Fouts

NOVEMBER 7, 2017

I just read the Sprout Social Q4 Index for 2017 , and it’s got some very interesting data, especially if you’re a marketer. There’s lot of good information here, as you’re planning your winter marketing campaigns. They analyzed more than 5.7 billion messages sent and received between Q3 2016 and Q3 2017. Interesting.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. Whether it’s how to create a landing page that really converts, fine tune your email marketing , or how to make sure nobody misses your next webinar , Hubspot puts out great inbound content to learn from. Landing pages.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

JUNE 11, 2012

Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. Post pins that are interesting and tangentially related to your product. It’s not about you. Best example? Oreck on Pinterest.

Strategy 165

Strategy Fashion Collaboration Widget 165

Janet Fouts

SEPTEMBER 26, 2013

Instead of being bombarded with ads for products we don’t want and hammered with cold calls, we’ll find that products and services are offered to us that we actually want. This allows them to share information with Napa valley businesses that someone who really has an interest in their product is nearby.

Aggregator 141

Aggregator Data Review Hosting 141

Janet Fouts

DECEMBER 14, 2010

Social Media Marketing is about business. Yes, the two can blend beautifully, but when you add "marketing" to the phrase, you’d better bring your big boy pants if you want to sit at the table. Sudha Jamthe. Ask them for help to solve problems with you. Chuck Hester. Jason Sutherland. Community matters.

Social Media 146

Social Media ROI Syndication System 146

Janet Fouts

AUGUST 10, 2011

Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. So far so good right? Here’s her response. Hi Janet –. I hope this helps clarify. Best, Elizabeth.

Social Media Management 119

Social Media Management Social Media Upcoming Campaign 119