Harp Interactive

DECEMBER 18, 2009

Online retailers plan the holiday sale season months in advance; designing and executing special promotions and marketing campaigns to promote these sales events through various media channels. Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing.

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 281

Influencer Review Survey Buy 281

Harp Interactive

OCTOBER 6, 2010

Distribute Coupons to drive traffic to your site, encourage purchases, launch a new product or generate buzz. Create flash deals to engage your users in special discount sales, encourage purchases, launch a new product and create incentives to share. Product Giveaways. encourage purchases of a newly launched product.

Types 317

Types Facebook Notification Survey 317

Harp Interactive

MARCH 16, 2011

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. 53% of those on Twitter have recommended companies and/or products in their tweets and almost as many voice an intent to buy those products or services.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

MAY 15, 2018

If you’re like most of us, while scrolling through your Facebook newsfeed, you’ve seen ads for the very same products or services you had recently been viewing online. Ready to add Facebook remarketing as part of your advertising strategy?

Campaign 225

Campaign Facebook Advertising Strategy 225

Harp Interactive

DECEMBER 1, 2009

Potential customers who might be searching for your product or service, comparing prices, or looking for your product reviews on the web, may also come across negative publicity that is displayed on the first page of Google search results along with your legitimate website! Use PPC to improve traffic to domains.

Reputation 249

Reputation Directory Press Release Real Estate 249

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. I’ll add to the list with any branded products or services. The company name.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

NOVEMBER 9, 2009

Your marketing department (or your client’s marketing department) should have detailed profile of the customers. Write Down Your Goals: Like all marketing campaigns, social media marketing initiatives should always be based on goals. Here are some tips on making the process a little easier.

Platform 254

Platform Social Media Radian6 Press Release 254

Harp Interactive

SEPTEMBER 28, 2010

Here are 2 tweaks you can make based on your “Tab Views” that will immediately improve your Fan Page marketing efforts: Check your Tab with the Highest Views: It’s more than likely this is your Wall, but if it’s not, and let’s say, it’s your Photos tab… you better step it up a notch! Take note of your first & second most visited tabs.

Facebook 408

Facebook Compete RSS Activities 408

Harp Interactive

MARCH 31, 2011

A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all while providing a peek at the individuals behind your brand and products.

Company 341

Company LinkedIn How To Engagement 341

Harp Interactive

MARCH 31, 2011

A LinkedIn Company Page is your brands interface to the professional social world and presents an opportunity to engage, grow and reveal the human side of your company…all while providing a peek at the individuals behind your brand and products.

Company 332

Company LinkedIn How To Engagement 332

Harp Interactive

OCTOBER 27, 2009

If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets. Tags: Blog Twitter micro bloggging ettiquette social media for small businesses Social Media Marketing twitter culture twitter for business.

Tips 307

Tips URL Small Business Twitter 307

Harp Interactive

APRIL 13, 2010

Polls are a great way to engage your Fan base community for fun, feedback or to gain insight into your brand, product or service or customer mindset. It’s simple and effective Facebook Fan Page marketing! Although there are many poll application options for Facebook, we like the one simply called, Poll. Step 1 : Get the Poll app.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

APRIL 4, 2014

Categories: Blog , Facebook , Google Plus , LinkedIn , Social Media Marketing , Twitter Tags: Facebook , foursquare , Foursquare ads , GooglePlus , linkedin , Products and Services tab , Tap to tweet , Twitter Catch up on the need-to-know changes and updates in social media that affect your business and brand…all in one place.

Foursquare 253

Foursquare LinkedIn Social Media Twitter 253

Harp Interactive

JULY 13, 2010

The statistics confirm that search supremacy is critical if you want to compete in the crowded online market. Focus on getting in the first 5 results should be a priority and the resources devoted to this end will provide proportionately higher ROI than most other online marketing tools! Add Like and Share buttons to your website.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

NOVEMBER 2, 2010

Like any company with marketing-savvy, they put in place an aggressive, integrated SEO and social media marketing plan in order to saturate the search engines with “their&# side of the story. They topped it all with a series of electronic press releases. The objective was to dominate Google in order to combat the negative buzz!

Press Release 219

Press Release Communities Badge Real Estate 219