Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Last year I wrote about how the balance of content has shifted.

B2B 243

B2B Marketing Airlines StumbleUpon 243

Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 250

Social Media Marketing B2B StumbleUpon 250

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

JANUARY 3, 2018

Anyone who claims that business is all about logic and data needs to get a reality-check; Marketers are perhaps the worst offenders here, much to their detriment. Of late, Marketers have suffered from a deep alienation from the real essences of their profession and we hope that 2018 will usher in a return to sanity.

ROI 87

ROI Marketing Fashion Real Estate 87

Buzz Marketing for Technology

JANUARY 4, 2011

I met Luke at the ITSMA Marketing Leaders event back in May of this year and I committed to Luke to train my entire leadership team in the art and science of Innovation Games. Need to prioritize a list of marketing initiatives? – Want to know what customers really want from your product or service? Why not play 20/20 Vision !

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

OCTOBER 5, 2011

We often throw this idea around as marketers – “being relevant”, but few people discuss how! The idea focused on how I could show the IAB MIXX audience how to target marketers like themselves with real-time data. To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. Social to predict what’s next – more and more social is being used to find opportunities in product development or innovation.

Conversation 100

Conversation Storify Marketing ROI 100

Buzz Marketing for Technology

OCTOBER 19, 2011

The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. 1) Is there a market for your solution? Few marketers do the social-focused research ahead of time to determine the market. So there you have it.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

DECEMBER 14, 2016

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. Recently, I had the pleasure of speaking with Christian Brucculeri, the CEO at mobile messaging company Snaps, a developer of chatbots and other marketing technology products for companies.

Conversation 100

Conversation Marketing Apparel Tourism 100

Buzz Marketing for Technology

JUNE 27, 2008

Understanding productivity in the Information Age. The researchers found that information workers whose strong e-mail networks allow them to receive new information sooner than their peers — or to receive more pieces of new information — are likely to be more productive than their less well-connected counterparts.

Products 190

Products Project Press Release Research 190

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Reddit. Stumble upon something good?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. Let me explain …. Email this to a friend?

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

JANUARY 28, 2010

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Tweet This! Share this on Facebook. Share this on Linkedin.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

JULY 21, 2008

Internet resources on information overload and productivity. But not enough with that, it might even kill you: Information Overload Is Killing You and Your Productivity. Looks at it from a marketing perspective. Lifehack.org - Popular blog with tips on how to increase productivity (e.g. Skip to Content Home Login.

Resources 133

Resources Products Directory Newsvine 133

Buzz Marketing for Technology

MARCH 16, 2010

You must keep a constant eye on mentions of your brand, your products and your services in order to survive in this market landscape. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. This isn’t a new problem – how to measure lead.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

DECEMBER 15, 2009

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Amber set the stage with a discussion of Real-Time Marketing (RTM) and some examples of companies doing it right.

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

5 Excellent Productivity Tips For Google Reader. Today I decided to mention few productivity tips for this app, which will help you manage your RSS feeds better. I have personally found that List view is a better and more productive way to navigate through the feeds. Google Tutor. These are very simple but useful tips.

Google Reader 100

Google Reader Products Google Tips 100

Buzz Marketing for Technology

JUNE 23, 2009

Whether you are a small local business, or even a well known product or service you will need to give some thought to your audience like, who they are, how do they want to be spoken to, what messages would you want them to receive, and what are the tactics for having them interact with your message.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JULY 13, 2011

Recently a client of Networked Insights approached us about exploring a celebrity endorsement and/or a product placement with the pop music star Lady Gaga. Marketers are aware that for decades celebrity endorsements has proven to be a successful tactic for brands to influence consumer preference.

Brands 216

Brands Film Upcoming Influencer 216

Buzz Marketing for Technology

NOVEMBER 25, 2008

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.

Marketing 100

Marketing Startup Consultant Groups 100

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. When faced with multiple products, the time it takes for a shopper to make a purchase decision between them is usually three to seven seconds.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Buzz Marketing for Technology

AUGUST 12, 2009

It’s an odd dynamic I see in play today - in today’s ever connected environment marketers tell me they feel even more removed from direct customer interaction. Our goal as a Social Media Marketing team is to engage in more conversations this week than we did last week and have better relations as every week goes by!

Marketing 174

Marketing Issues Team Conversation 174

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy. For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. It’s far more productive to adopt a “test and learn” philosophy. We see this every day.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

FEBRUARY 15, 2012

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Related posts: How important is real-time data?

Process 205

Process Analysis Compete Data 205

Buzz Marketing for Technology

JUNE 27, 2008

7 Pillars of IT-Enabled Team Productivity. However, the premier contribution was the 7 Pillars of IT-Enabled Team Productivity series, a vendor-neutral framework that outlines the key technology underpinnings of an IT environment wanting to enhance team productivity. Here are the links: 7 Pillars Overview. Related Research.

Sharepoint 100

Sharepoint Team Company Products 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Why Digital Marketers Need to Get More Personal What does personalization really mean?

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

MARCH 20, 2013

Many marketers may not realize that catering specifically to this type of consumer can actually increase conversion rates, while maintaining your image as a green-friendly organization. Simply highlighting and building in a green section into the navigation will get visitors up and clicking on the products they are interested in.

Conversation 199

Conversation Hotels Retail Focus Group 199

Buzz Marketing for Technology

NOVEMBER 15, 2013

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. They are experimenting and exploring all the time.

Loyalty 243

Loyalty Mobile Buy iPad 243

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Furthermore, your business can become particularly competitive in capturing those magical areas of competitive advantage if you can learn how to really understand your consumer market and the desires of your customers. The perception your brand and product offering creates. Here is an overview of that advice.

eBook 223

eBook Loyalty Research Data 223

Buzz Marketing for Technology

JANUARY 28, 2009

So it’s no surprise that the world of business -- specifically in the realms of advertising, branding, and marketing -- has to once again ennoble the concept of sincerity, which is to say, they have to simply be sincere and do work that is bounded by and radiates honesty. Tags: Sincere Marketing. and Asian companies.

Web 2.0 100

Web 2.0 Microsoft Marketing Journal 100

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

Brands 274

Brands SMS Hubspot Mobile 274

Buzz Marketing for Technology

OCTOBER 20, 2010

Research is showing that we will use the Like button for many things because its is one of the easiest social actions (easier than share) and can signify you like certain content, show you like a certain product, approve of an advertisement, or share your feeling for a video. Hello affiliate marketing – I love it! Tweet This!

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Earned 2000 product recommendations.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

AUGUST 4, 2009

This scenario illustrated the power of a new era of what we will call Advocacy Based Marketing (ABM). If a brand can see and understand that you are a strong positive supporter of the brand and that you are making referrals about the product – they should be reaching out and engaging with you (Jim in the above example).

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

MAY 22, 2013

Clearly Amazon and Wal-Mart have different product sets. But Wal-Mart’s two most crucial priorities will be helping online customers navigate its extensive product list easily and quickly, and streamlining online and offline operations to create a turnkey overall experience. Like Amazon, Wal-Mart has a massive product offering.

Meeting 232

Meeting Strategy Retail Compete 232