Almost Savvy
DECEMBER 16, 2010
In addition to all of the presentations and workshops, one of the many wonderful aspects of the recent LeWeb conference in Paris is the opportunity to connect with others who are working on innovative projects and developing new applications which make our lives easier or more productive. Mistake #3: Do Not Assess the Market for Your Product.
Almost Savvy
DECEMBER 15, 2011
If this is your primary activity online, you are not a marketer. That said, investing in social media will not save you if your product or service, uhm, sucks. Perhaps, you’ve sent out promotional postcards (a.k.a. junk mail) in the past and are now looking for a more cost effective way to reach more people. You are a spammer.
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Almost Savvy
APRIL 6, 2009
When we come out of the gate promoting our products and services, people are turned off and?tune In the Quantum MasterMind calls I created for solopreneurs, one of the most common comments is: Despite the plethora of social media, many solo biz owners feel even more isolated than when they did all their marketing offline! tune us out.
Almost Savvy
JANUARY 12, 2010
And, most of them included information about the sender’s product or service or request for help in a job search. I was just noticing that I received 1 personal email wishing me Happy Holidays, and about 90 emails from fellow professionals wishing me the same while encouraging me to buy theirs and/or an affiliate’s product.
Almost Savvy
NOVEMBER 7, 2009
Again, an example of marketing at its finest – create interest up front and then blow their socks off by delivering beyond expectations. Will I continue to tell folks heading to Vegas that they should find a way to see LOVE?
Almost Savvy
OCTOBER 4, 2012
You do our best to avoid it; you hire the right people, make the right products, make the right decisions. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Headline from CNN. Bad things can happen to any business or brand. Sometimes, though, things don’t go as planned and something, someone screws-up.
Almost Savvy
OCTOBER 4, 2012
You do your best to avoid it; you hire the right people, make the right products, make the right decisions. Cynthia is the Senior Director of KitchenAid Brand and Marketing Services. Headline from CNN. Bad things can happen to any business or brand. Don’t get me wrong, they did screw-up – and in spectacular fashion.
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