Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Akamai Marketing

OCTOBER 21, 2011

from Word of Mouth, PR and advertising models and most importantly, we can approach measuring social media in the same exact way we measure other marketing programs – by tying them to business goals and using Key Performance Indicators (KPI’s). But I DO believe we can borrow established methodology (why reinvent ALL the wheels?)

Social Media 166

Social Media Klout ROI Vimeo 166

Akamai Marketing

DECEMBER 22, 2011

But 2012 will see some changes in this area and as a marketer, its none too soon. Whether the initiative is a new business product or simply a campaign, we’ll see businesses working those ideas and campaigns more throughly into their social media platforms. Further segmentation of social platforms.

Social Media 217

Social Media Trends Smart Phone ROI 217

Akamai Marketing

FEBRUARY 8, 2011

The Freemium model is kind of interesting for Pro Bloggers: it allows registration (in exchange for free use of analytics) to be included in a list of influencial bloggers, making the blog information accessible to professional marketers using PostRank’s additional services (I imagine). THANKS AGAIN for a great product!

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JANUARY 24, 2012

Gone are the days of manufacturing stories that can’t be supported by the product or the company’s actual culture. Find out what people are really saying about you, your competitors, your product. The real lesson is (drum roll please) transparency. If you’re going to put it out there, you gotta back it up.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. If your branding it, make the product part of the story, not THE story. . Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. And this difficult.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

JULY 7, 2011

I think its a brilliant integration of Google’s products. Its not that I don’t like Google+, I do. I think its elegant. I think there are both useful and fun elements to Google+. Will it replace Facebook? I really couldn’t say. I think it will be DIFFERENT from Facebook.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

MARCH 29, 2011

Think beyond the marketing team. Maybe the intern gives the inside scoop on how new products make it to the customer. If you can’t think of what to blog about, get inspiration from the news, industry occurrences, message boards and other communities where your customers are hanging out. Make each post remarkable and SEO friendly.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 10, 2011

How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo. Look for ways to tie in a particular campaign across the board! Are we ready for social media?

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

NOVEMBER 1, 2011

I personally consider this a conservative valuation since independent coverage of your product, company or services holds more weight than an advertisement. Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

AUGUST 29, 2011

I don’t have to produce the product, its done automatically. They’ve done a great job of expanding ways to have control over the content as well as the look and feel of the product. sends a daily tweet automatically and mentions the contributors by handle. is to curate your Twitter list carefully.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

DECEMBER 31, 2013

The people who care enough to talk (good or bad) about your product or service. So here’s what to do: Don’t sweat the “inactive” people, focus on the active people. The people most receptive to your message. And by the way, when a lot of people slam a business on social media, it’s almost like a cry for help.

Social Media 121

Social Media Advertising Conversation ROI 121

Akamai Marketing

NOVEMBER 6, 2012

Give good advice about the products you sell, tell your potential clients what you tell your family. Tell your customers the pros and cons about how your different products compare, or what they should know when they buy a particular product. . “Stop thinking like a marketer, sales person, ect.

Tips 175

Tips Hubspot Engineering WordPress 175

Akamai Marketing

JANUARY 15, 2013

Social media requires the planning and respect of your entire company, just as any other marketing and communication initiative. Social media marketing requires time and commitment. Social media can support customer service, marketing, sales and PR initiatives. That’s where you’re marketing comes in.

ROI 194

ROI Social Media Policies Creative Commons 194