Small Business Mavericks

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Is Search Privacy Important To You?

Small Business Mavericks

Are you concerned about search privacy? But Blekko and DuckDuckGo are banking on you wanting more privacy than that. You can also turn the privacy features off, if you prefer. DuckDuckGo even refers you to two other search engines (on its privacy page) that do not collect your private information: Ixquick and Scroogle.

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Is Privacy Important?

Small Business Mavericks

Copyblogger podcast radio host Robert Bruce interviews Copyblogger CEO Sonia Simone about privacy and other content matters. So the question is, is privacy important for marketers and small business owners? But online privacy goes beyond your ability or willingness to share your clients’ information. I think it is.

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Are Your Customers Worried About Security?

Small Business Mavericks

One of the best ways to help customers feel confident is by making your privacy policies easy to find and easy to read. I like the idea of having a regular security feature in your blog that addresses current topics with tips for privacy settings or password creation. Lack of Trust Affects Your Marketing Impact.

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What Is It Like To Be Your Customer?

Small Business Mavericks

There’s a big discussion in marketing on the benefits of using customer information as a way to target campaigns, etc. Confronting Privacy Issues in Big Data Gathering was recently the subject of a Minority Report on the Business 2 Community site. 80% of internet marketing companies are implementing big data initiatives.

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Is It Good Business To Be Paranoid?

Small Business Mavericks

Ann Smarty is somewhat of an Internet marketing pioneer. She’s been online longer than most and shares a lot of insight into the subject of Internet marketing at her blog SEO Smarty. I certainly agree that privacy is a legitimate concern. Your world just got less private, the story goes. Should you be concerned?

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Why Google+ Is The Place To Be For Local Business

Small Business Mavericks

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. Google+ allows you set the privacy setting for each aspect of your public profile. Google+ is easy to use.

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Big Data Isn’t The Answer

Small Business Mavericks

According to Paige O’Neill on Marketing Pilgrim, When It Comes To Data, Big Is Not Always Better. It works with online marketing strategy , too. Establish trust by opt-in, privacy-led approaches where the customer chooses to share their data in exchange for rewards or discounts they are interested in. I agree completely!

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