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How Short-Form Video Alters Marketing Evaluations

Jon Loomer

You may know that I have fully embraced short-form video during the past couple of months. I had to overcome so much of what I thought I knew about marketing and advertising to do it. Maybe you are in this group of resistant marketers. I now focus first on short-form video. I make time for recording and editing videos.

Video 200
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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Video: content marketing conference presentation

Sherrilynne Starkie

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. Here’s a couple of short clips of my presentation: Related posts: Picking up an IABC Canada Silver Leaf Award.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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Which social media channels should your brand be present?

Visually SM

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. What social media channels should your brand be present? However, you wouldn’t believe how many times the question we proposed above is asked to marketers. What social media channels should your brand be present?

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The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Social media video marketing statistics.

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Pinterest Announces New Marketing Tools, Including 'Pinterest Premiere' Video Ads

Social Media Today

Pinterest has announced a range of new ad tools at its Pinterest Presents marketing and advertising summit.

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