Sherrilynne Starkie
NOVEMBER 7, 2013
The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. Here’s a couple of short clips of my presentation: Related posts: Picking up an IABC Canada Silver Leaf Award.
Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
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Sherrilynne Starkie
DECEMBER 20, 2020
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.
Sherrilynne Starkie
JUNE 15, 2013
The intimate venue, Galiano Inn and Spa, and the small group of senior marketing professionals provided an opportunity to really get to know people through thoughtful discussions of our own experiences, both the wins and the epic fails. And, many of the delegates also contributed presentations of their own work and ideas.
Sherrilynne Starkie
OCTOBER 15, 2018
Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. A client recently asked me to explain it to senior management and what follows is summary of my presentation. Canadians love social media.
Sherrilynne Starkie
FEBRUARY 16, 2013
Your content marketing program is taking off. Just last week an organization wholly-unconnected to a recent client project presented Thornley Fallis produced videos as their own work. Good for you. Then you notice that someone, a competitor even, is ripping you off! How frustrating! Official Creative Commons logo. But what can do?
Sherrilynne Starkie
MAY 11, 2020
A lot of marketers put considerable time into creating content and growing their social media following. In my webinar, I explain how public relations is often the missing ingredient in content marketing. More than 500 people signed up for my live presentation! Made with Visme Presentation Maker.
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