Direct Marketing Observations

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Four Areas that Digital Marketers Need to Continue to Focus On

Direct Marketing Observations

Enter the age of Big Data and marketers finally doing something with that data. IDC predicts that the market for Big Data technology and services will reach $16.9 Go Get a Tablet - it’s hard to ignore the mobile and tablet markets. Twitter didn’t buy Posterous just to spend money and collect a toy.

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What’s Next for Tumblr?

Direct Marketing Observations

There’s the doomed from the start version that never gets the funding it needs or just may be a good idea poorly executed and then there’s the Flickr, Posterous, Instagram, Tumblr variety. There’s the fledgling, cash strapped version that dies the slow death never fully realizing its potential.

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Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. I would volunteer that a bit more is required than that; but see what we, as marketers and managers of brands have to put up with? of your websites ???

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Should Everything be Free Online?

Direct Marketing Observations

Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame. Which sadly, is usually the case.

Posterous 162
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What Does Corporate America Fear the Most with Social Media?

Direct Marketing Observations

All great poster children for corporate social success and the list continues to expand. First it was feared that email would sap productivity and now it’s a utility we can’t do without… For a growing few, there is an understanding and realization of the power and necessity of social within an organization.

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An Open Letter to a New Social Media Consultant

Direct Marketing Observations

The easiest way to start, would be to grasp something like Tumblr.com and or Posterous or even WP, and start to share your thoughts, ideas, wisdom and experience with others. Tags: social media Marketing marc meyer social media consultant. Just don’t give up easily. It takes time.

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What Happens When the Mega Personal Brand Leaves the Company?

Direct Marketing Observations

The biggest reason is that we, the social media community lose our poster child/ case study of how one person with one tool/platform can transform how a company operates in the social media spectrum of customer service.

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