Dave Fleet

article thumbnail

Smart Location-Based Marketing By Home Depot

Dave Fleet

Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro&# parking section. Because he was the mayor.

article thumbnail

I Am Terrific! A Lesson in StoryBranding

Dave Fleet

When I arrived for the appointment, I saw posters and brochures tagged “Excellence is All Around You.” I asked this of some astute marketing people recently, and their answer was to rely more on facts than opinions or puffed-up superiority claims. Gave me goose bumps. What’s the solution?