Atom Thought

MARCH 9, 2009

Let’s look at the Credit Card market first: Total Credit Card Base in India: 27.5 Hence roughly the market is growing by 25%. India Online Credit Card Leads Generation Market Size: 1.38m. Let’s use a surrogate here and try estimate the market size: ApnaLoan claims to have serviced 4lac customers till today.

Insurance 133

Insurance Banking Marketing Crowdsourcing 133

Atom Thought

MAY 11, 2010

Many marketers think and focus on how to lock-in their customers- by creating a unique platform, or an ecosystem of apps that can run only on a specific platform , complex loyalty programs or just naturally by a tough exit option. Social Authority Marketing- Getting deeper into Social Media! Google Buzz- Is there a hidden agenda?

Products 191

Products Insurance Loyalty Policies 191

Atom Thought

DECEMBER 14, 2010

So, while it’s good to say that the corporates should not outsource their social media efforts-the fact of the matter is-corporates should focus on creating policies, processes and KPIs, and leave the actual engagement wherever possible to outside agencies.

Social Media 217

Social Media Policies LinkedIn Training 217

Atom Thought

JANUARY 5, 2009

Connect with players like cybersource and configure policies and systems around address verification, negative database, verify IP, order velocity, etc.). 2 Million ONLINE Leads Market for BFSI Sector in India! Not for Social Media Marketing! If it is fraud: a. then one needs to have fraud management system in place.

Retail 100

Retail Banking Crowdsourcing System 100