Twist Image

JUNE 1, 2012

There is a massive and missed opportunity happening in the marketing industry. This culture collision starts to explain why marketers are facing tech fatigue and why Facebook's IPO languished. Here's the truth: the majority of marketing professionals are scared of technology. " It's not about adults versus startups.

Radian6 100

Radian6 Startup Marketing Adwords 100

Harp Interactive

MAY 25, 2010

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. A recent study reveals that close to half of businesses surveyed don’t know how to use monitoring effectively for marketing purposes. Choose a Monitoring Platform. Decide What to Monitor. The company name.

Social Media 241

Social Media Radian6 Tips Wiki 241

Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. But in reality it’s what you do with that data that makes the big difference.

Data 198

Data Social Media Radian6 B2B 198

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook&# and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Choose and set up your monitoring platform(s). Choose the platform that is right for your company.

Radian6 254

Radian6 Training Team Feed Reader 254

Ari Herzog

NOVEMBER 12, 2012

I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. When he's not blogging, Ari helps brands improve their digital media marketing. How Flextronics Met Me.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Josh S Peters

FEBRUARY 5, 2013

Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. Use a social media listening platform like Radian6, Trakur, Sysomos, etc. and how they use / consume information on them.

Strategy 186

Strategy Wiki Sysomos Widget 186

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. In it’s most simple explanation, an Engaged Social Presence is when you are actively participating in the social media platforms in which you belong.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Pam Moore

APRIL 6, 2019

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. test visual marketing campaigns before launch?

Campaign 60

Campaign Social Media Content How To 60

Twist Image

MARCH 29, 2011

For almost a decade, many digital marketing professionals (myself included) have been banging the drum of monitoring online spaces to better understand how your products are positioned. One of the leaders in social media monitoring solutions is a company called Radian6. digital marketing. Social 2011. brand reputation.

Radian6 102

Radian6 Findability RSS Sentiment 102

Diva Marketing Blog

JUNE 10, 2012

It is my pleasure to introduce you to the co-author of Marketing In The Round. In his third book, co-authored with Gini Dietrich , the focus is on integrating traditional and new media marketing elements and breaking down those stifling internal silos. Diva Marketing/Toby: Let’s start this off with “Why this book?”

Marketing 96

Marketing Radian6 Blogger Hubspot 96

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Choose and set up your monitoring platform(s). Determine your monitoring schedule.

Radian6 145

Radian6 Training Team Feed Reader 145

Twist Image

DECEMBER 13, 2010

The truth is that Marketing is changing, shifting and adapting. The platforms and channels continue to evolve and what works for one brand may not be the right solution for another brand. There are no absolutes. There are no hard and fast rules. A lot of those changes have to do with Social Media, but not all of them. brand loyalty.

Sysomos 108

Sysomos Radian6 Loyalty Sentiment 108

Convince & Convert

MAY 20, 2012

The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. ” Consequently, I’ve organized 5 categories of social media software not based on company size, or pricing, or platform, or niftiness of logo, but based on your needs.

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Convince & Convert

APRIL 24, 2014

Debra Yoo, digital marketing analyst, tells us: Our consistent challenge is increasing our readership. Cross-promote on social platforms. Once BAGC gets into the habit of posting regularly (twice per week), it should look at ways to promote each post multiple times on its social platforms.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Choose and set up your monitoring platform(s). Determine your monitoring schedule.

Radian6 124

Radian6 Training Team Feed Reader 124

Jeff Esposito

APRIL 4, 2011

Last week, the social media world was rocked about the acquisition of social media monitoring company Radian6 by CRM vendor Salesforce.com to the tune of $326 million. Before you go calling me Debbie Downer, think about it this way: Salesforce is in the market of CRM and mapping people to online transactions.

Radian6 52

Radian6 Social Media Social CRM Company 52

Laurel Papworth

SEPTEMBER 30, 2015

Shares Whether you are a VA looking after the Facebook and Twitter of a small business or the marketing manager who needs to social media Monitor Instagram and Risk Management, social media tools to schedule, automate, autofollow, autotweet, monitor are critical to saving time and resources. Schedule multi platform updates.

List 40

List Social Media Tools Netvibes 40

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Choose and set up your monitoring platform(s). Determine your monitoring schedule.

Radian6 100

Radian6 Training Team Feed Reader 100

Justin Levy

JUNE 1, 2011

Ever since last year when I read the Radian6 “Social Media Monitoring and Engagement Playbook” and since joining Citrix Online , I have been thinking about digital crisis communications and the basic steps to developing a plan. Choose and set up your monitoring platform(s). Determine your monitoring schedule.

Radian6 100

Radian6 Training Team Feed Reader 100

Net-Savvy Executive

APRIL 1, 2011

Suresh Vittal's January 2009 report, Forrester Wave: Listening Platforms also covered seven companies, two of which two were not in the 2006 report: Radian6 Acquired by Salesforce.com this week, but you knew that. Visible Technologies Still doing what they do. Collective Intellect Still doing what they do.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Janet Fouts

DECEMBER 27, 2011

She’s smart, she says it like it is, and her insights on business and marketing are spot on. Amber’s recently left her role leading the social media charge at Radian6 to go out on her own with HiddenStartup and it will be fun to watch her grow her business. Naomidunford Naomi is one smart marketer. Naomi Dunford.

Blogger 152

Blogger Real Estate Radian6 Wiki 152

Convince & Convert

JULY 12, 2011

Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. Or, are they planning to use social CRM and weave it into their sales and marketing initiatives? Are they looking to roll out a collaboration application that will eventually replace their intranet?

Jive 148

Jive Lithium Social CRM Yammer 148

Convince & Convert

JANUARY 13, 2011

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Marketing & PR. Now, the calls are coming through online, via the social phone.”.

Company 142

Company Conversation Radian6 Social Graph 142

Kikolani

JANUARY 26, 2010

Probably the best thing I heard about social media strategy is that social media can be more valuable as a listening tool than a speaking platform. He was soon contacted by someone from the restaurant’s marketing department, and after discussing his experience, the marketer eventually sent the speaker a gift card and revised menu.

ROI 114

ROI SEO Social Media Tips 114

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. The main pitfall to avoid is flashy graphics for the sake of flashy graphics.

Social Media 157

Social Media Radian6 Strategy SM2 157

Josh S Peters

NOVEMBER 23, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in an Awareness Campaign Using Social Media in an Awareness Campaign Written on November 23, 2009 by Josh Peters in Social Media 9 Comments - Leave a comment! Any questions or comments?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Ari Herzog

SEPTEMBER 30, 2010

Summary : Co-founder and partner at Bonsai Interactive, offering smart marketing and social media business solutions, as well as mobile applications and social education. Spoken at TEDx and regularly quoted in publications and news media, including Marketing Magazine, Canadian Marketing Association and City News Toronto.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Social Media Strategery

AUGUST 18, 2010

At Radian6, we experimented in the Spring semester with allowing a select number of undergraduate classes and graduate students access to the monitoring tool for a period of 30 days. Community Manager at Radian6 @VargasL [link] Jennifer Dryer I’m glad you appreciate this as a student’s perspective. Lauren Vargas Sr.

Education 135

Education Social Media Gov 2.0 Class 135

Proactive Report

DECEMBER 18, 2009

And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Networks, cable companies, marketers and technology firms are getting quite serious about online-video distribution. Marketing Profs ) eMarketer predicts that online video will jump by 40% in 2010. Take a look at a sample dashboard here.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Jeff Esposito

AUGUST 3, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Social media metrics, a video review Written on August 3, 2010 by Espo in Book Review This video book review is on Jim Sterne’s Social Media Metrics: How to Measure and Optimize your Marketing Investment. Have you seen the Radian6 eBook on metrics? Lauren Vargas Sr.

Metrics 28

Metrics Review Social Media Video 28

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. When you take that framework and apply it to business and apply it to marketing, for example. Now there’s social.

Radian6 113

Radian6 Training Communities Conversation 113

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

SEPTEMBER 12, 2011

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&#

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JUNE 10, 2012

As marketers try to determine appropriate resourcing, one of the big measurement and accountability challenges faced by social media is the anonymity inherent in most social data. But, the companion to true social CRM may be social marketing automation , as predicted by Jeremiah Owyang in a recent article on TechCrunch.

Social CRM 128

Social CRM Hubspot HootSuite API 128

Convince & Convert

AUGUST 18, 2010

Better question: How can we find the existing customers that are already passionate about our client, and turn them into a volunteer marketing army? In my local area, most PR firms are still firmly entrenched in the old paradigm of marketing. How can we find the most influential bloggers and get them to write about our client?

Questions 161

Questions Social Media Consultant Education 161

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. I learn from your experience too. A measurement plan.

Social Media 279

Social Media Klout YouTube Foursquare 279

Pam Moore

FEBRUARY 1, 2016

It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media and digital marketing, yet very few of them actually bring to fruition much more than a social media dream. As marketers it’s in our DNA to move fast.

Social Media 113

Social Media ROI How To Marketing 113