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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Combine this with the fact that social media represents the go-to source of pre-purchase information for 44% of Gen Z and 36% of Millennials , and you’ll quickly realize that e-commerce social media marketing is essential for growing your business in 2024. So, how can you use this to improve your social media marketing strategy?

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TikTok Publishes New Marketing Guide for SMBs

Social Media Today

TikTok has published a new, 60-page marketing guide, designed to help SMBs make best use of the platform.

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Snapchat Publishes New Guide for Auto Marketers on the Platform

Social Media Today

Snapchat has published a new guide to help auto marketers make the most of its platform's ad tools.

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12 Facebook publishing tools for your brand in 2024

Sprout Social

As part of your Facebook marketing strategy , a consistent publishing schedule is essential. Without the help of social media scheduling tools, that means you have to remember to go online each day (sometimes even multiple times a day) to manually publish your content.

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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. Then, we’ll go platform by platform, where we’ll evaluate performance before and after this commitment to short-form video.

Platform 177
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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

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